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I am a part-time student at Ryerson (Toronto), taking my final course in the Public Relations Diploma Program. I have chosen the following thesis for my final paper. "Despite the increased emphasis on social science within the public relations profession, many public relations practitioners are endorsing but not conducting effective formal research and evaluation." I am interested in any feedback PR practitioners can supply in support/or against my thesis statement. I am specifically looking for a recent survey that looks at the formal research process within the PR field. Please reply to me directly: Linda Simpson Market Researcher Spar Aerospace Limited [log in to unmask]