From: Joyojeet Pal <[log in to unmask]>
Sent: Saturday, March 30, 2024 9:22 PM
To: Potnis, Devendra Dilip <[log in to unmask]>
Subject: Social Media and Society event in Michigan


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Hello Devendra,


Sending this your way in case students or colleagues are interested.






The Social Media & Society in India symposium takes place Apr 8-9, 2024 at the University of Michigan, Ann Arbor, and is free to attend online or in person and brings together a great line-up of speakers. Registration is free for both online and in-person.


Registered attendees can view all the talks and also sign up for office hours with the speakers. This year’s line-up includes a variety of topics including political and electoral social media use, platform governance, brand management, finance, healthcare, and hate speech. Details and registration info for in person and online viewing here:


Full Program


April 8, 2024, 9.00 AM, US Eastern Time

Matthew Hull: Introductory Remarks



April 8, 2024, 9.10 AM, US Eastern Time

Session 1: Free Expression Discussant: Bilal Butt

Hussain Haidry:  From Babar Ki Aulaad to K2A: The vocabulary of anti-Muslim hate speeches and everyday slurs

Disha WadekarThe Expressive Function of Social Media - Navigating Free Speech Concerns in the Digital Domain

Parth MNSocial Media and Surveillance of Muslims in Rural India, and the changing landscape of Indian villages

Shilpa KannanEscalations and platform policies on political content



April 8, 2024, 12.30 PM, US Eastern Time

Session 2: New Markets Discussant: Pranav Malhotra

Sanjay Sharma: Building a YouTube News Channel From the Ground Up

Anushka Rathod: Financial Influencing on Instagram: The scope and risks of short-form finance content online

Gunjan Arya: Branding and marketing YouTube Shorts in India

Balram Vishwakarma: Decoding Mumbai's Hidden Stories: Bringing Urban working class stories online



April 8, 2024, 3.30 PM, US Eastern Time

Session 3: Politics Discussant: Omolade Adunbi

Mohd. Talha Rashid: Building Political Narratives on Social Media: Differences between Local, State and National Campaigns

Amitabh Dubey: Large-scale political campaigns on Social Media

Dhanya Rajendran: Digital Journalism and Social Media Spaces in South India

Shahana Shaikh: Social Media and In-Person Mass Campaigns: Evidence from State Elections in North India



April 9, 2024, 8.00 AM US Eastern Time

Session 4a: Platforms & creator identities Discussant: Sarah Khan

Tanvi Kanchan“Instagram is like a karela”: Censorship and surveillance in Indian queer digital cultures

Rudransh MukherjeeShaily Desai: Anatomy of a "Chapri": Exploring the Decontextualization of Casteist Slurs on Social Media

Simiran LalvaniFood delivery platforms as content creators on social media

Amber: A Threat to Identity: The Pipeline from a Content Creator to Activist in Post-CAA NRC India



April 9, 2024, 9.00 AM US Eastern Time

Session 4b: Platforms & access Discussant: Soham De

Farhana ShahidDhruv AgarwalAditya Vashistha: One Style Does Not Regulate All': Moderation Practices in Public and Private WhatsApp Groups

Tanvi RoyMeghna Gupta: Weaponizing Cringe for Virality: Paving the Way for Democratization on Social Media

Sakshi Bhalla: Navigating Narratives: Selective Exposure to Indian Journalists

Ankolika De: WhatsApp for Business: A Decolonial Perspective



April 9, 2024, 10.00 AM US Eastern Time

Workshop Mechanics of Misinformation: Kiran GarimellaSunandan ChakrabortyJimmy Narang



April 9, 2024, 1.00 PM US Eastern Time

Session 5: New Voices Discussant: Ding Wang

Hana Mohsin Khan: Soaring beyond stereotypes: the articulation of women’s professional lives on Indian social media

Venkatesh Potluri: Social Media Use by Blind and Visually Impaired People in India

Ambarish Satwik: The X thread as a genre: the social media offerings of a vascular surgeon

Rajshri Deshpande: Use of Social Media for Activism and Social Justice and its impact



April 9, 2024, 3.45 PM US Eastern Time

Session 6: People & Culture Discussant: Matthew Hull

Shephali Bhatt: From SMS to Stickers: the disappearance of words from communication

Rafiul Rehman: The Queer Muslim Project: Addressing Stereotypes on Social Media

Kunal Purohit: H-Pop Stars and The Ecology Of Hate Pop Culture on YouTube