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Creating a Library Marketing Plan
August 29 & 31, 2023, 2:00 pm - 4:00 pm CDT
A solid marketing plan helps libraries communicate their value and reach their target audience effectively and efficiently. Leveraging a SWOT analysis and selecting appropriate marketing channels, attendees will define their target audience,
understand audience needs and preferences, and develop a messaging strategy that resonates with them. Create a winning marketing plan for any library size and type.
Learning objectives for this session include:
• Understanding and applying the concepts of marketing
• Developing and implementing a marketing plan
• Assessing the effectiveness of a marketing plan
Amigos Member Individual Registration - $ 180.00
Non-member Individual Registration - $ 360.00
Registration closes August 24:
https://www.amigos.org/civicrm/event/register?id=1945
Jodie Borgerding (she/her/hers)
Continuing Education Services Manager
Amigos Library Services
1190 Meramec Station Rd. Ste. 207
Ballwin, MO 63021
972-340-2897