Creating a Library Marketing Plan August 29 & 31, 2023, 2:00 pm - 4:00 pm CDT A solid marketing plan helps libraries communicate their value and reach their target audience effectively and efficiently. Leveraging a SWOT analysis and selecting appropriate marketing channels, attendees will define their target audience, understand audience needs and preferences, and develop a messaging strategy that resonates with them. Create a winning marketing plan for any library size and type. Learning objectives for this session include: • Understanding and applying the concepts of marketing • Developing and implementing a marketing plan • Assessing the effectiveness of a marketing plan Amigos Member Individual Registration - $ 180.00 Non-member Individual Registration - $ 360.00 Registration closes August 24: https://www.amigos.org/civicrm/event/register?id=1945 Jodie Borgerding (she/her/hers) Continuing Education Services Manager Amigos Library Services 1190 Meramec Station Rd. Ste. 207 Ballwin, MO 63021 972-340-2897 [log in to unmask]<mailto:[log in to unmask]> www.amigos.org<https://amigos.org/>