Campus Communicators,

 

Thank you to those who were able to join us today and your thoughtful questions about SEO strategy and making sure your content reaches your intended audiences. Attached you’ll find some helpful resources from our session, as well as instructions for setting up Google Search Console.

 

Remember, we should always put our audience user experience first. SEO also isn’t about the numbers - it’s about reaching the right audiences as part of a long-term content promotion strategy. You can make sure your content is set up for search engine success by following a few simple guidelines.

 

• Google Search Console (GSC)
• See setup instructions, using method 1 (you must have “editor” or greater permissions in Google Analytics to set up GSC).

 

Best,

 

 

 

Campus Communicators,

We hope you can join us for Wednesday’s content roundtable discussion on writing for search engine optimization (SEO). Even the best storytellers are ineffective if the message doesn’t reach their intended audience.

 

Guest Presenter:

• Joe Pecor, digital marketing manager in the Office of Communications and Marketing. Joe will discuss SEO best practices for featured content and news stories. Throughout the session he’ll cover many of the foundational elements of writing SEO-friendly content, including strategy, planning, on-the-page best practices, and tools to measure SEO success.

 

Details:

• Wednesday, February 15, 11 am – 12 pm
• Student Union, Room 362 A/B

 

-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-= To view the CAMPCOMM archives or Join/Leave the list: http://listserv.utk.edu/archives/campcomm.html