Job Title: Digital Marketing Coordinator
Department: Marketing
Reports To: Web Marketing Manager
FLSA Status: Non-Exempt
Full Time/Part time: Full Time
Location: Knoxville, TN
Prepared By/Date: Chris Sylvia - 10/1/19
Updated By/Date: Britny Lawhorn & Wendy Runyard – 7/21/21
Number of people reporting directly to this position: 0
Number of people reporting indirectly to this position: 0
Summary: Coordination and implementation of marketing team efforts and the technical operations of Regal’s digital platforms (web and mobile), including mobile applications, data feeds, analytics and website content.
Essential Duties and Responsibilities include the following. Other duties may be assigned.
• Ensure all content conforms to internal and external brand standards and existing rules and regulations
• Create and update web and mobile pages and content in partnership with internal stakeholders
• Communicate with theatre staff and internal teams on a regular basis, ensuring requests are logged, organized and delivered on schedule
• Assist web and mobile managers in reviewing analytics and schedules for trends and opportunities
• Help with quality checks of websites and mobile app
• Maintain internal assets for web and mobile
• Assist Regal Marketing teams in scoping and estimating project work
• Assist with SEO optimization tasks
Qualifications:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Professional Skills:
• Strong business writing and presentation skills
• Manage multiple, competing priorities
• Regular and consistent attendance
Education/Experience:
• College degree with a focus in Marketing, Business or Communication preferred
• Experience with Google and Bing services, including Analytics and Webmaster Tools preferred
• Experience with Search Engine Optimization preferred
Certificates, Licenses, Registrations:
None
Language Ability:
Must have good reading, writing and speaking skills to effectively communicate with studios, managers, and co-workers
Math Ability:
Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals. Ability to compute rate, ratio, and percent, and to develop and interpret charts.
Reasoning Ability:
• Ability to meet strict deadlines
• Ability to rely on independent judgment and knowledge to decide the best directions and solutions
• Detail oriented
Computer Skills:
• General knowledge of Microsoft Office suite
• Knowledge of image editing software
• Working knowledge of content management systems
Supervisory Responsibilities:
This position has no direct supervisory responsibilities
Work Environment:
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
The noise level in the environment is moderate.
Physical Demands:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job the employee is frequently required to stand; walk; sit and use hands to finger, handle, or feel; reach with hands and arms; climb or balance; stoop, kneel, crouch, or crawl and talk or hear. The vision requirements include close vision, distance vision, peripheral vision, depth perception and ability to adjust focus. The employee is occasionally required to lift up to 50 pounds.