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Good afternoon UT communicators,

Happy Big Orange Friday! If you haven’t already, please mark your calendars for Wednesday, November 18 for Big Orange Give<https://bigorangegive.utk.edu/>—UT’s annual day of giving. Thank you to many of you who joined us for a Big Orange Give communicators call last week to learn more about this year’s campaign.

This year, our goal is to raise $2.5 million in just 24 hours for areas all across campus!

In order for us to meet this goal, we’ll need every unit on campus to help spread the word. Gifts to any area of campus count, so we encourage you to promote giving to your college, unit, or program. There will also be several challenges and matches that donors can take advantage of to make their gifts go further (doubling their impact!).

Attached is a communications toolkit to help you promote Big Orange Give. We have created a Dropbox of graphics and tools<http://tiny.utk.edu/bog20> that will hopefully make promoting the campaign easier for you.  You can find them here: tiny.utk.edu/bog20<http://tiny.utk.edu/bog20>

Tools include:

  *   Big Orange Give logos<https://www.dropbox.com/home/Big%20Orange%20Give%202020/Logo%20Files>
  *   Social Media Graphics<https://www.dropbox.com/home/Big%20Orange%20Give%202020/Social%20Media%20Graphics>
  *   Graphics for digital displays in campus buildings<https://www.dropbox.com/home/Big%20Orange%20Give%202020/Digital%20Displays>

Feel free to use your own messaging to help share the campaign and you are always welcome to share what we are posting on our alumni social media accounts: Twitter<https://twitter.com/tennalum>, Facebook<https://www.facebook.com/tennalum>, Instagram<https://instagram.com/tennalum/>. Keep an eye on these accounts for match and challenge announcements that day!

Thanks in advance for your help. Please reach out if you have any questions. .

Together, we can raise $2.5 million for Vols—at a time where they need it the most!

Best,
Jessy


[A picture containing drawing  Description automatically generated]<https://alumni.utk.edu/s/1341/alumni/interior_alumni.aspx?gid=2&pgid=7718>
Jessy Lawrence
Senior Director of Advancement Communications

Tyson Alumni Center
1609 Melrose Avenue
Knoxville, TN 37996
(865) 974-3912

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