Good afternoon fellow communicators, 

If you haven’t already, please mark your calendars for Wednesday, November 14 for Big Orange Give—UT’s day of giving. In its sixth year, Big Orange Give is back with a goal that is bigger than ever—to raise $2 million in just 24 hours!

In order for us to meet this goal, we need every unit on campus to help spread the word. Gifts to any area of campus count! We also have several challenges and matches that donors can take advantage of to make a bigger impact.

Attached is a communications toolkit to help you promote Big Orange Give. We have created a Dropbox of graphics and tools that will hopefully make promoting the campaign easier for you, including a schedule of student activities that can be shared with your student audiences.  You can find them here: tiny.utk.edu/bog18

Tools include:

• Big Orange Give logos
• Social media graphics
• Digital display graphic for campus buildings
• Challenge/Match plan and graphics
• Student Activity Schedule
• And more! (we’ll continue to add tools as they are developed)

Feel free to use your own messaging to help share the campaign and you are always welcome to share what we are posting on our alumni social media accounts: Twitter, Facebook, Instagram

Please feel free to reach out if you have any questions. Thanks in advance for your help. 

Together, we can raise $2 million for scholarships, faculty support, student experiences, facilities, and so much more!

Go Vols!

Jessy

Jessy Lawrence

Senior Director of Advancement Communications

Tyson Alumni Center

1609 Melrose Avenue

Knoxville, TN 37996

(865) 974-3912

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