Campus Communicators—
The Big Orange Family Campaign kicks off this week! As UT's communicators, we hope you will help us promote this month-long initiative to encourage philanthropy among faculty and staff at UT. The campaign will run through February 5-March 2.
Faculty and staff have a strong history of giving back in many ways to the university. Last year, faculty and staff moved the employee giving percentage to over 52 percent. We hope you will help us surpass that goal this year!
Attached is a communications toolkit to help. Campaign logos and video files are also available for download and use here: tiny.utk.edu/bof18<https://www.dropbox.com/sh/3oqsr2lxqrr1hzq/AABX-yNSqDk7BdNXb42w5kJVa?dl=0>
Below are some ideas for promotion:
* Share the campaign video on social media and use the hashtag #BigOrangeFamily.
* Post updates or milestones met in your unit or department using #BigOrangeFamily.
* Use key message and facts found in the toolkit on social media. Examples:
* More than 2,400 faculty and staff made a gift to UT last year.
* 53% of gifts to the university were under $100. Every gift makes a difference!
* UT annually awards a total of $47.4 million in financial aid.
* Encourage philanthropy among faculty and staff in your department.
For more information and frequently asked questions, please visit giving.utk.edu/family<http://journey.utk.edu/s/1341/alumni/17campaign/interior.aspx?sid=1341&gid=2&pgid=10082>.
Thank you in advance for your help in making this campaign a big success! Feel free to reach out if you have any specific questions.
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JESSY LAWRENCE
Director of Communications
Tyson Alumni House
1609 Melrose Avenue
Knoxville, TN 37996
(865) 974-3912
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