Good afternoon!
The Big Orange Family Campaign kicks off this Monday, February 13th. As UT's communicators, we hope you will help us promote this month-long initiative to encourage philanthropy among faculty and staff at UT.
Faculty and staff have a strong history of giving back in many ways to the university. Last year, faculty and staff moved the employee giving percentage to over 50 percent. We hope you will help us surpass that goal this year!
Attached is a communications toolkit to help.
Campaign logos and social media graphics are also available for download and use here:
tiny.utk.edu/bof17
Below are some ideas for promotion:
- Share the campaign videos on social media and use the hashtag #BigOrangeFamily. A new video will be released each Monday.
- Post updates or milestones met in your unit or department using #BigOrangeFamily.
- Use quick facts found in the toolkit on social media. Examples:
- More than 2,500 faculty and staff made a gift to UT last year.
- Private gifts under $100 added up to almost $1.5 million in university resources to support our faculty, staff, and students.
- Encourage philanthropy among faculty and staff in your department.
Thank you in advance for your help in making this campaign a big success! Feel free to reach out if you have any specific questions.
Thank you!
Jessy
JESSY LAWRENCE
Director of Communications
Tyson Alumni House
1609 Melrose Avenue
Knoxville, TN 37996
Direct Line: (865) 974-3912
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http://listserv.utk.edu/archives/campcomm.html
