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We are just having fun with it. No big plans at this point.  Can't wait to see how they integrate marketing opps into it. Won't take them long!

Jules Morris
Director of Marketing & Communications
College of Education, Health, and Human ScIences
(865)719-7072
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On Tue, Jul 12, 2016 at 3:35 PM -0400, "Shteynberg, Catherine Roberts" <[log in to unmask]<mailto:[log in to unmask]>> wrote:

Hi all-

We're definitely seeing folks in the museum playing Pokemon Go, which seems to be an overnight sensation. While we don't plan on devoting a ton of our social media time to the new game, I'm curious-how are the university and other units dealing with it/engaging with it?

There are some helpful museum articles that are applicable more widely about it if anyone wants the food for thought:
http://museumplaybook.com/pokemongo-playbook-museums/
https://museumhack.com/pokemongo-museums/

Thanks for sharing any insight/tips you have with the group!

Best,
Cat


Catherine R. Shteynberg

Curator | Head of Web and Media



McClung Museum of Natural History and Culture

University of Tennessee

1327 Circle Park Drive

Knoxville, TN 37996-3200

Ph. 865-974-6921

Fx. 865-974-3827


mcclungmuseum.utk.edu<http://mcclungmuseum.utk.edu>

Twitter <https://twitter.com/mcclungmuseum> | Facebook<https://www.facebook.com/mcclungmuseum>

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