Good afternoon Communicators, 

The second annual 'Be a Hero Day" on VOLstarter is this Wednesday, April 27! We hope you will help us spread the word and encourage students, alumni, faculty, staff and friends to “Be a Hero” by supporting projects on VOLstarter. Check out the updated website that just launched today! 

I have attached the communications toolkit we have put together to make sharing easier. 

Here’s how you can help:

Re-tweet & Share

During the campaign, UT alumni staff will post teasers about Be a Hero Day. Please share these posts to spread the word and utlize the hashtags #UTHero & #VOLstarter.

Share the Hero Day Videos

The alumni office will be posting the teaser video on social media on Monday, April 25. Please share! The full video will be released at midnight on Wednesday, April 27th. 

Brand Your Social Media Pages

On April 27th, brand your social media pages! We have provided downloadable cover photos, profile photos, and more in a Dropbox:
tiny.utk.edu/uthero

Engage and Participate in Contest & Match

On April 27th, the first 100 gifts (up to $25.00) made on VOLstarter will be matched! We’ve provided graphics in the Dropbox to help announce the contest and the matching gift. 

Link to VOLstarter on Your Website or Newsletter

Using the provided VOLstarter graphics, add a button, blurb, news item, or mention about ‘Be a Hero Day’ that links to volstarter.utk.edu.

Thank you for your help!