The role of the Marketing Manager is to plan and implement effective marketing strategies for electronic products, including journal and book-related electronic products that drive sales, circulation growth, online usage, and retention. Emphasis is on providing sales support to Sales Managers and developing strategic territory plans and budgets that support the business needs of Sales.

The Marketing Manager heavily utilizes innovative electronic marketing, and may also strategize, promote and/or administer company approved social media activities, including SAGE-owned blogs, and internal or external social networking web sites.

The job functions include, but are not limited to, the following:

Marketing Oversight of the Sales Support Program

• Act as a Marketing advisor to the Library Sales team
• Develop strong relationships with Sales Managers
• Write proposals and present to Consortia as needed
• Advise Library Sales on market trends, new product offerings and pricing, as well as Journal transitions and renewals

Creation and Implementation of MarketingTerritory Plans

• Create and implement territory plans in partnership with Sales Managers for selected products in assigned disciplines/markets
• SalesTerritory plans will include account targeting, account planning, coordination of outreach campaigns, tracking of outreach efforts, and acting as a Marketing liason for customer outreach support
• Review and revise territory plans quarterly to ensure original plans are being followed, and to adjust marketing spend and activities based on how revenue goals are tracking. Adjust strategy accordingly in collaboration with Sales team.
• Work closely with Product Marketing Managers to successfully integrate marketing activities, product and platform roadmaps and to maximize sales

Marketing Campaign Planning, Execution, and Measurement

• Plan marketing campaign efforts, within budget, in conjunction with Marketing Associate(s)
• Select appropriate formats/marketing channels for campaigns
• Identify appropriate audiences and approve customer and prospect lists with Circulation. Utilize Salesforce to select customer and prospect lists. Report on ROI of campaign efforts.
• Assign and supervise responsibilities of Marketing Associate(s) throughout marketing production processes
• Manage quantity and quality of work of staff
• Ensure Account Rep team is aware of marketing strategy and outgoing customer communications and campaigns specifically special offers, changes in pricing methodology etc.
• Use analytical tools to track and evaluate the effectiveness of Marketing campaigns and adjust marketing efforts and expense spending accordingly to ensure maximum sales and profitability

Customer Retention

• Responsible for supporting all Sales Manager retention goals for key electronic products
• Monitor library usage, plan email campaigns and participate in discoverability initiatives in conjunction with the Online Products team in order  to grow usage of key electronic products

Budgeting and Forecasting

• Budget marketing spend  and participate in forecast of assigned products on an annual and quarterly basis

Monitor sales (and other measures of success) of assigned products and adjust marketing efforts and expense spending accordingly to ensure maximum sales and profitability

Copywriting, Editing, Proofreading

• Ensure quality writing, editing and proofing of all promotional copy
• Manage and supervise staff or freelance writers as needed
• Develop copy for online marketing avenues, including social media, as necessary

Conference Attendance

• Travel to and represent company at 3-6+ conventions each year
• Set up and break down booth as scheduled
• Conduct sales of products at booth, ensuring accuracy, completeness, and timely delivery (to Customer Care) of orders
• Arrange and host special events, as needed
• Interact professionally with authors, editors, customers, and vendors

Customer Relations

• Act as representative of the company when dealing with potential or existing customers
• When communicating with customers, take appropriate actions to ensure they have a positive experience with and image of the company

Staff Management

The Marketing Manager role may include supervision of Marketing Associates and/or Marketing Assistants. Responsibilities include:

• Train, develop, provide feedback and motivate staff to maximize human and financial potential and investment, and create a team-oriented environment.
• Manage staff and their responsibilities to ensure achievement of departmental and individual goals and objectives.
• Hire staff, in conjunction with Associate Director of Library Marketing and Human Resources, as needed.

Include, but not limited to, the following:

• Bachelor’s degree
• 2-4+ years proven experience in publishing, marketing, or sales
• Working knowledge of Microsoft Office programs
• Working knowledge of Salesforce
• Excellent written and oral communication skills
• Superior planning and organizational skills
• Proven project/product management experience preferred
• Budgeting and forecasting experience helpful
• ----------------------------------------
• 5. [LinkedIn] Manager, New Media, Broadcast Music, Inc. (BMI) - Nashville, TN
• http://www.linkedin.com/jobs2/view/9957055?trk=rj_em
  

• Job description

  The Manager, New Media Business Development is responsible for driving the full sales cycle of BMI's digital licensing business which includes developing comprehensive pipelines of sales leads, reaching out to prospective digital licensees, closing licensing deals, meeting and exceeding sales quotas, developing and maintaining industry relationships, assisting with account issues, developing and conducting campaigns and managing all internal processes for customer satisfaction.

  Market Strategy & Sales:

  • Creates detailed target lists and maintains CRM database for licensing prospects and clients
  • Drives identification process for untapped licensing opportunities and categories, including bulk prospecting solutions; proactively explores new sources for quality leads
  • Prepares and sends sales and marketing communications to new licensing prospects
  • Collects and analyzes relevant data on key licensing prospects including business model, service offering and infringement evidence to support negotiations and legal preparation
  • Creates detailed music use memoranda for licensing prospects to assist in determining appropriate licenses
  • Represents BMI New Media's interests in educational outreach (e.g. colleges / universities) and at key industry events

  
  Account Management:

  • Manages end-to-end sales process and work flow for new accounts
  • Books new accounts and performs routine system and data maintenance
  • Provides ongoing customer support and service
  • Manages automated website sales and renewals
  • Creates, manages and maintains client and prospect databases
  • Manages CRM implementation and data migration process

  Analysis:

  • Oversees the collection and analysis of infringement evidence for licensing prospects refusing to take a license
  • Prepares detailed market trends reports for the purpose of strategic planning

  Other:

  • Participates in vendor selection for potential third-party technology partners
  • Oversees and manages FT Specialist, New Media, potential temporary workers and internship resources

  Desired Skills and Experience

  Education:

  • Bachelor's degree in related field or equivalent experience
  • Comfort with web metrics, databases and financial analysis
  • Familiarity with CRM systems including SalesForce
  • Basic understanding of digital media business and content models

  Experience:

  • 3 years related experience and/or training.
  • Proficiency with Microsoft Word, PowerPoint and Excel.
  • Experience utilizing the Internet and mobile devices/applications to conduct research.

  Skills and Abilities:

  • Excellent written and verbal communication skills, especially in the areas of influence and negotiation
  • Detail-oriented, and works under challenging time constraints with limited supervision
  • Strong Relationship Building skills
  • Analytical and problem solving skills
  • -----------------------------------
  • 6. [LinkedIn] Manager, Library and Information Services, Fuld & Company - Greater Boston Area
    
  • http://www.linkedin.com/jobs2/view/10733682?trk=rj_em
    

  • Job description

    Overview

     

    Fuld & Company, the world's preeminent research and consulting firm in the field of market and competitive intelligence (CI) is seeking a Manager, Library and Information Services to fulfill a wide variety of secondary research requests as part of its research and consulting projects.  Clients are generally large companies seeking astute insights into their dynamic competitive environment. 

    Manager, Library and Information Services 

     

    Responsibilities include:

     

    1.      Fulfilling Secondary Research Requests

    • Support internal Fuld analysts and consultants with research supporting business development, proposal writing, and client projects. Creatively finds ways to fulfill requests
    • Matches needs to resources in a cost-effective manner
    • Participates in initial client call and serves as a member of project teams to get context for research requests

    2.     Searching and Delivery

    • Delivers on-point results
    • Analyzes and summarizes information, when requested
    • Weeds out the helpful from the useless
    • Avoids “data dumping”
    • Presents information in an organized format
    • Proactively "pushes"  information relevant to the industry group leaders
    • Stays current by reviewing new information on the gathering of Competitive Intelligence and secondary research collection

    3.     Organizational Skills

    • Can balance multiple research requests
    • Manages time effectively to meet deadlines
    • Prioritizes tasks in order of importance
    • Demonstrates flexibility with changing deadlines

    4.     Managing the Library

    • Treats internal users as customers, recognizing their different needs and preferences
    • Regularly takes stock of what resources are utilized by the Library
    • Manages the Library’s subscription accounts, contracts and vendor relationships
    • Perform administrative tasks relative to billing projects for library work in a timely manner
    • Analyzes the quality of the resources, purging what is not providing value
    • Adds new resources that provide fresh ways of finding information
    • Promote the Library’s services to internal users on an ongoing basis

     

     

    Desired Skills and Experience

    Skills and Abilities

    The successful candidate ideally should possess:

    • A Masters in Library Science (MLS) degree or equivalent
    • 2+ years’ experience in corporate information services
    • Excellent MS office skills, including PowerPoint
    • A high level of productivity to meet deadline challenges
    • The ability to manage multiple projects simultaneously
    • Strong communication skills
    • Professional presence and effective interpersonal skills 
    • ------------------------------------
    • 7. [LinkedIn] DIGITAL LIBRARY SALES MANAGER, ACM - Greater New York City Area
      
    • http://www.linkedin.com/jobs2/view/10751345?trk=rj_em
      

    Job description

    Leading technology association and scholarly publisher is seeking a full-time Corporate and Government Library Sales Manager to develop its government and corporate institutional sales business. Responsibilities include selling the Association’s established scholarly database of full text and bibliographic databases and new eBook collection into the government and corporate markets, as well as assisting in the roll-out and selling of new products and services to the institutional library markets. Main responsibilities will include negotiating and renewing existing licensing agreements, managing the existing customer base, prospecting for new government and corporate customers, identifying and executing new licensing agreements, participating and assisting in the development and revision of existing institutional sales and business models, and developing new sales and licensing channels including subscription agents and other intermediaries on behalf of the Association.

    Desired Skills and Experience

    Qualified candidates will have a minimum of five years’ related sales experience in the academic library consortia and corporate sales markets with a scholarly publisher, subscription agency, or library buying consortium. The ability to thrive in a fast paced global sales environment and travel 15-18 weeks per year in the US and internationally is a requirement. Excellent benefits and a competitive base salary and commission-based compensation package offered commensurate with experience.