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Communicators, With spring commencement exercises beginning tomorrow, and the Aloha Oe ceremony taking place tonight, we wanted to share what the Office of Communications & Marketing is planning with regard to social media communications. We know that many of you have your own social media outlets, and would like to help facilitate a coordinated approach to commencement communications this year (on Twitter and Facebook in particular). We'll be encouraging UT graduates to share their stories and photos with us on our Facebook wall and also via Twitter by including the hashtag #UTgrad2013 with their tweets. This hashtag will help us all to aggregate commencement-related tweets and keep track of experiences and questions from the UT community. If your unit uses Twitter, we encourage you to use the #UTgrad2013 hashtag for your commencement-related tweets. Our commencement website can be found at www.utk.edu/commencement<http://www.utk.edu/commencement/>, and we'll be using it to collect commencement stories, including tweets with the #UTgrad2013 hashtag, as well as to stream live video from some of the commencement exercises. You can find a commencement schedule and links to the video feeds on our ceremony schedule page. We hope you already follow us on social media, but in case you don't, the official UT Facebook account can be found at http://www.facebook.com/UTKnoxville, and our Twitter handle is @UTKnoxville<http://twitter.com/#!/UTKnoxville>. If you're planning to use social media in other creative ways during commencement week, please let us know so we can help spread the word! For more about social media communications originating with the Office of Communications & Marketing, or to download our Social Media Best Practices guide, please visit http://communications.utk.edu/resources/social.php. Best, Leigh -------------------------------------------------- LEIGH SHOEMAKER Assistant Director, Creative Communications The University of Tennessee, Knoxville Office of Communications and Marketing 91 Communications Building Knoxville, TN 37996 865-974-3332 communications.utk.edu Big Orange. Big Ideas. -=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-= To view the CAMPCOMM archives or Join/Leave the list: http://listserv.utk.edu/archives/campcomm.html