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Communicators,

Do you currently maintain social media outlets for your department, college, or unit, or are you interested in building a social media presence? Have you still not reached a conclusion regarding whether social media is right for your unit? Does the concept of "retweeting" cause you to recoil in horror and pine for the days of long-form letter writing? And what the heck is a #hashtag, anyway?

Join a panel of social media experts from the Office of Communications & Marketing on Monday, July 23, at 2:00p.m.<x-apple-data-detectors://0> in Room 201 of the Haslam Business Building. We'll discuss strategies, best practices, lessons learned, resources, tips, tricks, jargon, and more. No RSVP is required, but seating is limited.

Finally, a bit of "homework" for those of you currently using social media for your unit communications. We'd like to assemble a university-wide social media "directory" to be housed on the communications.utk.edu<http://communications.utk.edu/> website. This directory will serve as a central resource to connect folks (internally and externally) with the many social media efforts here on campus. If you are currently responsible for a UT-related social media outlet, or work with someone who is, please send a list of your outlets, URLs, and the name and contact information for the responsible party to [log in to unmask]<mailto:[log in to unmask]>.

Social media outlets include (but are not limited to):

  *   Facebook
  *   Twitter
  *   YouTube
  *   Vimeo
  *   Flickr
  *   FourSquare
  *   LinkedIn
  *   Google+
  *   Blogs

Thanks, and we'll see you on the 23rd!

Best,
Leigh

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LEIGH SHOEMAKER
Assistant Director, Creative Communications

The University of Tennessee, Knoxville
Office of Communications and Marketing
91 Communications Building<x-apple-data-detectors://3>
Knoxville, TN 37996<x-apple-data-detectors://3>