I am in the process of developing a draft syllabus to begin the Graduate School of Library and Information Science (GSLIS) discussion of adding a required marketing class to Dominican University’s small list of mandated courses. At present we have an elective course, listed as “Public Relations,” that has a very strong marketing component. However, since the in-process Defending Professionalism: A Resource for Librarians, Information Specialists, Knowledge Managers and Archivists (Libraries Unlimited), of which I am the editor, addresses the value of requiring a marketing course in all library, information, and archival education, I volunteered to provide a discussion document for my Dominican University colleagues. From my experience, research, and the accumulating accounts of massive professional terminations, particularly within U.K. and U.S. contexts, it seems to be impossible to overestimate the value of a marketing approach that ensures that the recipients and funders of one’s services recognize and appreciate one’s value in their professional and personal lives.
If you are teaching or have taught an English language-based marketing course and would be generous enough to share an e-copy of your syllabus with me I would be most appreciative. Pun intended, I see the value of a catholic approach to collecting the widest range of syllabi, within and without national boundaries. The English language restriction arises from the fact that the French and Spanish taught to me so long ago by the De La Salle Brothers at Mater Christi Diocesan High School (Astoria, NY) have vanished.
Naturally, I will provide those who respond with a copy of the draft version that I will be submitting to my colleagues.
Bill Crowley, Ph.D.
Graduate School of Library and Information Science
7900 West Division Street
River Forest, IL 60305