Bernie, the question isn't whether it can be, but should it be! Of course, it can...and, the entrepreneurial professoriate, of course, has been the reality for quite some time. JRjr -----Original Message----- From: Open Lib/Info Sci Education Forum [mailto:[log in to unmask]] On Behalf Of B.G. Sloan Sent: Monday, October 25, 2010 4:29 PM To: [log in to unmask] Subject: Putting a Price on Professors Interesting Wall Street Journal article about "a battle in Texas over whether academic value can be measured in dollars and cents." See: http://bit.ly/9ZWZ8n Bernie Sloan