Competitive Intelligence in the Modern Law Firm
Balancing opportunity and risk by leveraging intelligence that informs strategic decision-making - expanding the competitive horizon beyond competing law firm practices
June 10, 2010 ~ New York, NY
Dear Colleague,
It's no secret that the legal industry is undergoing tumultuous change - with many firms exploring new economic models in the face of changing client demands. We all have access to a wealth of information. We search for it, read it and evaluate it every day. Data itself is interesting, but not always enlightening. In reality what we're looking for is intelligence, and even more critical today, actionable intelligence.
Despite everyone having the same big-picture purpose of improving decision-making, planning more effectively and improving outcomes - it still behooves us to better understand some of the cultural and political landmines CI has to navigate with respect to collaboration among various functions and how these functions are different, similar, overlapping and even conflicting.
The past year has forced all businesses including law firms to re-evaluate their strategic plans, market place, client relationships and growth trajectory with an eye for understanding where opportunities can be found and where pitfalls lie. Firms that emerge triumphant from the current slowdown will do so because they made informed decisions about when to exploit new opportunities and when to forego them. Having the intelligence to confidently (and quickly) act and make these decisions is more critical today than ever.
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This interactice forum is designed to help you:
- Identify competitive blind-spots ~ leveraging competitive data in decision making processes at a macro level and micro level
- Ascertain where BI, CI, KM and the world of Alternative Fees and Value Pricing intersect
- Leverage intelligence for strategic planning as a foundation for analysis of new fee arrangements and growth initiatives
- Inject flexibility and nimbleness into the strategic planning process utilizing scenario-planning techniques - enabling firms to confront uncertainty, plan with confidence and optimize competitive and market positioning
- Engage attorneys in the intelligence gathering process - turning CI into a source for proacticve opportunity identification and lead generation
- Navigate cultural and political landmines dissuading collaboration among various functions while gaining a better understanding of how these functions are different, similar, overlapping and even conflicting
With key contributions & real-world illustrations from:
- Tom Baldwin, Chief Knowledge Officer, Reed Smith LLP
- Brooke Haughey, Manager, Competitive Intelligence & Market Research, Hogan & Hartson LLP
- Kitty Schweyer, Manager of Competitive Intelligence, Library & Research Department, White & Case
- Ann Lee Gibson, PhD., Ann Lee Gibson Consulting
- Paul Gladen, President, Muzeview
- Kenneth Sawka, Managing Partner, Outward Insights
- Patrick Fuller, Managing Account Director, Hubbard One
- Charlie Vanek, Senior Director Product Marketing & Development, Hubbard One
...and many others!
We hope you will join us for what promises to be a lively and engaging forum this June in New York!
Please click here to receive a complete agenda w/pricing by email
Best Regards,
Peter
Peter Franken
Director, Marketing & New Business Development
Ark Group USA
559 W. Diversey Parkway, Suite 102
Chicago, Illinois 60614
T: 773.281.4275
F: 773.281.4276
W: usa.ark-group.com
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