Dear Club Geographer:
For your information – this can be a
good option for those of you who are interested in business applications with
quantitative and computational analysis.
Since Club Geography List does not permit
attachments, I have copy-and-pasted the flyer to the end of this message.
Best,
Shih-Lung
From: Gilbert, Kenneth
C
Sent: Friday, January 22, 2010
1:48 PM
To: Shaw, Shih-Lung
Subject:
Dr. Shaw:
Please share this
information about our new program in Business Analytics with your students. It
is a program ideally suited for geography majors who would like to further
develop their quantitative skills and learn how to apply them in a business
environment. There is a strong demand in industry for problem solvers with
training in business intelligence, data mining, applied statistics or process
optimization.
The Department of
Statistics, Operations, and Management Science in the
Our faculty have
years of experience in teaching analytical techniques such as Statistical
Process Control, Lean Manufacturing, Operations, and Data Mining to executives.
These topics are an integral part of our program. Students will
also attend courses that are part of the MBA curriculum in order to gain managerial
training and familiarity with business processes.
As currently designed the program offers four tracks focusing on various career
paths: Business Intelligence, Data Mining, Business Process Optimization and
Applied Statistics. More details are given below, as well at the weblink:
Business Analytics at UT Knoxville <http://bus.utk.edu/soms/analytics/index.htm>
.
Prerequisites are
also provided on the website and include a minimum GPA of 3.0, three semesters
of Calculus, and knowledge of at least one programming language.
Please feel free to contact me by phone (865-974-1738) or via email: [log in to unmask]">[log in to unmask] <[log in to unmask]">http:[log in to unmask]> and
we will be happy to address any questions. I look forward to hearing from
you.
Kenneth Gilbert
Department Head
Statistics,
Operations and Management Science
Are you a student in
mathematics, economics, computer science, or another quantitative field
interested in applying your quantitative abilities in the real world?
If so, we have the perfect
graduate degree for you, a Master’s in Business Analytics at the
University of Tennessee, in beautiful Knoxville, TN.
Please visit our website
for more information at http://bus.utk.edu/soms/analytics/index.htm
Why Business
Analytics? To solve real-world
quantitatively-oriented problems at some of the most successful businesses in
the world . . .
“People who can do high level math are practically a
commodity. People who can figure out which problem is the right one to solve
and then apply high level math are both expensive and elusive. Those who
can communicate effectively the answer in such a way managers can understand,
priceless.” Dave Clark, Vice President North American
Fulfillment, Amazon.com, and
What is Business Analytics at the
The goal of
business analytics is to help managers achieve better business
performance. Students in our program develop an understanding of
business; they develop the skills needed to work effectively in a business
environment and they learn the analytic skills to solve business problems.
These analytic skills encompass four overlapping areas: business intelligence,
data mining, process optimization and applied statistics.
The goal of business intelligence is better decision making in business. For example, in order to
know how to improve business performance, a retail manager may need to
objectively compare the performance of several different retail outlets. This
comparison is difficult because the retail outlets are different in terms of
inputs, e.g. floor space, advertising budget, population of the neighborhood,
number of employees. It is made even more complex because there are many
different measures of performance such as total sales, profit margin, gain in
market share, customer satisfaction. The tools of business intelligence
help perform such complex comparisons. As another example, a company may need
to decide what mix of products to produce. In order to understand this
decision, the company must take into account how these products compete for
capital, manufacturing capacity, warehouse space shipping capacity and
marketing efforts.
Data mining involves gleaning
information from a company’s database of historical records. For example,
which customers are most likely to respond to a coupon promotion? Are
there common attributes of those customers who cancel their insurance policy?
What set of variables are best at predicting whether a potential
customer’s visit to a web site will actually result in a sale? What
distinguishes those transactions in which the customer returns the purchase for
a refund?
Business process optimization
is aimed at making processes more efficient. For example, it may be discovered through
data mining that customers who request a price quote on property insurance are
much more likely to buy if they receive a response within twenty four
hours. Then the job becomes that of improving the process for quoting
prices so that the response time is consistently less than twenty-four hours.
Applied statistics
involves collecting and analyzing data to gain business insights. It
sometimes involves specifying business experiments necessary to answer
important questions. For example, suppose a retailer plans to launch a
coordinated advertising campaign and in-store display to boost sales of a
particular line of products. Before the company launches the campaign
nationwide it may first conduct experiments in selected locations. These
experiments will help the retailer better understand the impact of the mix of
advertising media used and the type of ad used. At the same time, the
effect of the attributes of the display such as size, color and placement will
also be studied. Since the WWW is such a prolific interface between businesses
and prospective customers, it has become the primary venue for experimentation.
Every day, web users unwittingly participate in experiments designed to provide
business insight.
Find out
what business is up to and join the innovation! Earn an M.S. in Business
Analytics.