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Does anyone in the group who have informatino on the art and practice of doing a qualitative survey of messaging (broadcast, print, online PSAs)? I can gather impressions numbers but struggle with outcomes. -=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- PRSATALK is provided by the University of Tennessee Sammie Lynn Puett Chapter of PRSSA for use by the East Tennessee Volunteer Chapter of PRSA and its members. To join or leave the list go to http://listserv.utk.edu/cgi-bin/wa?SUBED1=prsatalk&A=1