Membership Cultivation Workshop
April 14,
2005, 10:30 a.m.-5 p.m., Radisson Hotel Downtown Knoxville
This all-day workshop will engage member relations/development
professionals in techniques to 1) better target potential members, 2)
retain and upgrade those members to donors, and 3) integrate evaluation into
your program.
Cost: The fee for the
Membership Cultivation Workshop is $125. In addition to the workshop, your
full-day registration includes 2 coffee/snack breaks, free parking, and the
opening general session of the AZA Eastern Regional Workshop from 8:30-10
a.m. The Membership Cultivation Workshop is in conjunction with the
American Zoo and Aquarium Association's Eastern Regional Workshop hosted by Knoxville
Zoo April 13-16.
Registration: To
download a registration form, please visit http://www.knoxville-zoo.org/azaworkshop/memberworkshop.htm
More Information: If you
have any questions, please do not hesitate to contact Kathleen Kinser at
[log in to unmask] or via telephone at (865) 637-5331, Ext. 310. For
more information, you can visit the workshop online at http://www.knoxville-zoo.org/azaworkshop/memberworkshop.htm
With all that's going to be offered during this Membership
Cultivation Workshop, it'll be something to Re-Member!
Part I: How to better target members
Drs. Lisa Fall and Margaret Morrison of the University of Tennessee School of
Advertising and Public Relations will educate you on how you can better target
prospective new members by means of hybrid market segmentation strategies
(e.g., psychographic and lifestyle profiling in tandem with demographic
profiling).
Part II: Converting
Members to Donors, A "Moving" Experience
Treacy Higgins, Director of Development, Elmwood Park Zoo, will engage you in
the fundamentals of cultivating members using a "Moves Management"
approach to retaining and upgrading memberships into Donors, Volunteers,
Trustees, and Major Donors.
Part III: Setting Measurable Objectives
Gary McCormick, APR, Director of Public Relations, DIY
Network
Rebecca Bryant, Owner, The Research Group
This session will introduce you to integrating evaluation measures
into the planning process and defining objectives that the company management
understands and supports, as well as to some of the types of evaluation that
are being used successfully by public relations professionals. Learn how to
talk about the return on investment of the public relations function in ways
that resonate within business and demonstrate results that meet objectives.
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Kathleen Kinser
Knoxville Zoological Gardens
2005 AZA Regional Workshop Chair
Development Assistant & Web Site Coordinator
Tel: (865) 637-5331, Ext. 310
Fax: (865) 637-1943
[log in to unmask]
2005 AZA Eastern Regional Workshop: www.knoxville-zoo.org/azaworkshop/main.htm
Museums of
Don't miss the 2005 AZA Eastern Regional Workshop hosted by Knoxville Zoo April
13-16, 2005. Engage yourself in papers, workshops, and panel discussions
focusing on how visitors and staff can "Get Real, Get Close, Get Real
Close." Visit the workshop online at www.knoxville-zoo.org/azaworkshop/main.htm.