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------Original Message------
From: PRSA <[log in to unmask]>
To: [log in to unmask]
Sent: March 13, 2001 11:16:31 PM GMT
Subject: Back By Popular Demand-"Effective  Web Writing"


PRSA

Back By Popular Demand-"Effective  Web Writing"

Our "Effective Web Writing" seminar was so popular last year that we've
decided to offer it one more time to try to accommodate those who didn't
make the attendee list for either of the previous sessions.  The third
offering will be held from 4 - 6 p.m., Wednesday, March 28, at the world
headquarters of UPS.  It will be led by Tim Hussey, APR, director of
interactive communications for Agnes Scott College, and Kristen Petrella,
co-manager of the UPS pressroom and PR spokesperson.

The seminar provides insight on how writing for the Web differs from writing
for other mediums such as feature stories, brochures and annual reports and
includes tips on how to successfully craft online messages.

Highlights include:
* Critical elements that are a must for every Web site
* Writing for different Web sites and audiences, such as e-commerce, B-to-B
and non-profit
* Developing and maintaining a top-notch press room
* Review of effective and non-effective Web sites
* Discussions of writing for intranets versus extranets

The fee to attend is $25 for members and $35 for non-members, which includes
refreshments and speaker handouts.  Parking is free in UPS parking garage
"A."  When coming from the Glenlake Parkway intersection closest to Georgia
400, take the first UPS driveway on your right.

The seminar will be limited to 50 attendees.  Registrations must be received
no later than Friday, March 23.  There are no cancellations or refunds.  For
more information, e-mail Patti Lucas at [log in to unmask] or Denise Grant
at [log in to unmask]


****************************
"Effective Web Writing" Registration Form
TO REGISTER BY FAX:  Fax this document with below information to
770.449.6589.
Space is limited - first-call basis.  All reservations are final.
Advance payment is required.
Name
GA PRSA member?
Yes($25)
No($35)
Names of additional persons attending with you

Payment (Advance payment required.  All reservations are final.)
Credit card number (Visa, MC, AmEx only)
Exp. date
Amount
TOTAL
Signature                                                              Phone
number
Email Address
UPS is located at 55 Glenlake Pkwy. N.E., Atlanta, Georgia 30328.
For driving directions, please call UPS at (404) 828-6000 or visit
Mapquest.com


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