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If you're looking for a nearby, inexpensive professional development opp, this is a good one. ------Original Message------ From: [log in to unmask] Sent: June 28, 2000 9:03:58 PM GMT Subject: Back by Popular Demand! =?ISO-8859-1?B?s1dyaXRpbmcgRWZmZWN0aXZlIFdlYiBTaXRlIENvbnRlbnSy?= From: PRSA <[log in to unmask]> To: <[log in to unmask]> Message-ID: <[log in to unmask]> Mime-version: 1.0 Content-type: text/plain; charset="US-ASCII" Content-transfer-encoding: 7bit PRSA Public Relations Society of America Georgia Chapter Back by Popular Demand! "Writing Effective Web Site Content" The "Writing Effective Web Site Content" seminar was so popular the Professional Development Committee has decided to offer another session, giving those previously unable to attend a chance to participate in the highly-demanded, informative seminar. As the World Wide Web becomes an ever-growing means of communication, public relations practitioners are realizing how critical it is for organizations to create and maintain a strong Internet presence. PR professionals know how to write press releases, feature stories and brochures, yet developing copy for Web sites remains a mystery to many of us. To learn how to write for this medium, attend the Professional Development Committee's "Writing Effective Web Site Content" Seminar on Wednesday, July 19. Held at the offices of Alexander Ogilvy from 6:30-8:30 p.m., this seminar will be lead by two Internet savvy PR and senior-level writing professionals: Kellie Mullen, Vice President of Editorial Services for Alexander Ogilvy, and Tim Hussey, APR, Internet Communications Manager for Agnes Scott College. This seminar will provide insight on how writing for the Web differs from other types of mediums, and rules on how to successfully master it. In addition, Mullen and Hussey will discuss some of the differences between writing for eCommerce sites and information-driven sites. Seminar highlights will include: * Review of effective and non-effective Web sites * Discussions of writing for intranets versus writing for extranets o Writing for different Web sites and audiences such as eCommerce, B-to-B and non-profit * Noting critical elements that are a must for every Web site o Small group exercises in which guests will be challenged to analyze Web site content * Individual work stations for guests to review Web sites during the seminar The fee to attend is $25 for members and $35 for non-members, which ncludes refreshments and speaker handouts. Alexander Ogilvy is located at 400 Colony Square, Suite 980. Parking in the deck below the building will cost approximately $4-5, depending upon the length of your stay. For driving directions please, call 404.897.2300. The seminar will be limited to 50 attendees. Registration must be received no later than noon on Monday, July 17. There are no cancellations or refunds. For more information, call Patti Lucas at Sawyer Riley Compton at 404.479.2231 or Jennifer Bowcock, Alexander Ogilvy Public Relations at 404.881.2379. ************************************************** "Writing Effective Web Site Content" Registration Form Name GA PRSA member? Yes No Additional attendees: Credit card number (Visa, MC, AmEx only): Exp. date: Name of cardholder: Total: Signature: Phone number: Email: PLEASE FAX BACK TO 770.449.6589 _____________________________________ OneMain.com, Your Hometown Internet.