Greetings,
I am studying in Guayaquil, Ecuador at Monica Herrera, Escuela de
Communicacion for the summer and we are beginning an advertising campaign for
my class. For our campaign we must promote ostrich as a healthy alternative
for meat consumption. I know it sounds strange, but I have never participated
in an ad campaign and I donīt have many resources I need because I am in a
third world country. If anyone has any advice about research, ad strategies,
communication methods in an ad campaign, etc. please let me know. I assure
you it is not for a real company down here, just for my advertising class and
it is difficult enough to understand in Spanish. I would appreciate any
information or tips on promotion strategies. I have two weeks to complete the
campaign with my group so I would appreciate a prompt response.
Sincerely,
Erin Sutton
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