My name is Mairead McCoy, I am a doctoral student at the University of Ulster, Northern Ireland. The
subject of my thesis is the evaluation of public relations. I am focusing on an evaluation point of view
since I believe that it is necessary to understand the core principles of evaluation before applying it to
any context.
At this point in my research I wish to ascertain whether list members are aware of the existence of any
validated questionnaires which measure attitudes to and/or practice of PR evaluation.
Any other comments are also welcome.
Thanks,
Mairead
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