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>I represent Diss, Dunlap & Reynolds, a retained search firm headquartered in
>Columbus, Ohio. I am contacting the regional Public Relations Society of
>America Chapters in the Central Midwest in effort to notify interested
>parties of an available Public Relations Manager opportunity with our
>client - One Valley Bancorp, in Charleston, WV. I have included a summary
>of our position below (in Word format and "cut-and-paste" in the body of
>this e-mail. Compensation for the position is up to $65,000 plus relocation
>assistance. I would welcome the opportunity to notify your members of our
>position (whether it be by job posting on your web, chapter meeting
>announcement, mailing list, etc.).
>Cordially,
>Tim Diss
>[log in to unmask]
>
>ONE VALLEY BANCORP, INCORPORATED
>
>Position Description
>
>POSITION TITLE: PUBLIC RELATIONS MANAGER,
>MARKETING
>
>REPORTS TO: MARKETING DIRECTOR
>
>LOCATION: CHARLESTON, WV
>
>DIRECT REPORTS: N/A
>
>CORPORATE PROFILE
> One Valley Bancorp is a multibank holding company operating 12 banking
>subsidiaries with more than 120 offices. Its subsidiary banks are
>full-service providers of retail accounts (checking, savings, and money
>market), certificates of deposit, automated teller machines, and credit
>cards. The bank makes commercial, real estate, and home equity loans;
>single-family residential loans account for more than 40% of the loan
>portfolio. One Valley Bancorp's primary market is southern and northeastern
>West Virginia. The company also has 45 branches in Virginia, and is growing
>through acquisitions, including FFVA Financial Corp. and Summit Bancshares.
>
>POSITION OVERVIEW & PURPOSE
>The Public Relations Director is responsible for planning and directing the
>public relations activities of One Valley Bancorp., Inc.
>KEY FUNCTIONS
>Ø Organize and direct an annual media relations and communications strategic
>plan.
>Ø Serve as One Valley's primary media contact in generating news stories and
>providing timely accurate response to press inquires.
>Ø Develop and maintain favorable public relations climates with the
>community, press and stockholders.
>Ø Serve as the speech writing resource for executive management,
>coordinating speechwriting assignments, themes, messages and press releases.
>Ø Represent the Bank at various community, business, government and
>educational functions in an effort to foster awareness of the company's
>services and the commitment of its employees to the community.
>Ø Represent the Charleston Area Chamber of Commerce and other organizations
>as assigned.
>Ø Develop and oversee an annual public relations budget.
>Ø Plan and organize special promotions and events, with emphasis on
>generating favorable press coverage.
>Ø Coordinate media opportunities with Marketing and Sales to leverage a
>unified approach to community and press relations.
>Ø Supervise and coordinate any public relations projects that may be
>assigned to public relations agencies, whether by a retainer or "per
>project" basis. Negotiate with such agency (ies) as required and serve as
>contact for agency PR work.
>Ø Supervise publication of external newsletters to promote One Valley's
>goals and objectives as needed.
>
>CANDIDATE PROFILE
>Ø College degree, with Journalism or English as major of study.
>Ø Ten years of Public Relations experience.
>Ø Superior creative ability paired with the technical expertise to
>accomplish specific projects in a timely and unique fashion.
>Ø Excellent oral and written communication ability.
>Ø Project goal - oriented with a focus on specific detail.
>Ø Strong interpersonal skills.
>Ø High energy personality that can foster a professional environment.
>
>
Susan G. Barnes, APR
ABS Group Inc. Risk & Reliability Division
Knoxville, TN 37932
(423) 671-5831
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