You've heard rumors about it; now here's the real scoop. The program for PR
Day on Sept. 25 is finally complete, and it's enclosed, along with
registration information, in this message. Mark your calendars and register
early, as luncheon space is limited. You won't want to miss this!
PR Day
September 25, 1998
Presented by The University of Tennessee School of Journalism
and the Volunteer Chapter
Public Relations Society of America
Presenting Sponsor:
Bechtel Jacobs Company, LLC
Contributing Sponsors:
Eastman Chemical Company
Lockheed Martin Corporation
Tennessee Valley Authority
Supporting Sponsors:
Ackermann Public Relations & Marketing
Akins, Tombras & Van Fleet Public Relations
Moxley Communications
The Ingram Group
TENTATIVE PROGRAM
All activities take place at the Carolyn P. Brown University Center unless
otherwise noted.
8:30 - 9 a.m. Registration
9 - 9:25 a.m. Welcome and opening remarks (Shiloh Room)
Cathy Gray, APR, president, Volunteer Chapter, PRSA
Fletcher Tidwell, president, Sammie Lynn Puett Chapter, Public Relations
Student Society of America
Sammie Lynn Puett, APR, Fellow, PRSA, vice president for university
relations, University of Tennessee
9:30 - 10:25 Panel discussions (University Center breakout rooms)
Integrating Public Relations and Advertising Campaigns
Gill Duff, Dye, VanMol & Lawrence, Nashville
Genie Stevens, Akins, Tombras & Van Fleet, Knoxville
Cindy McConkey, Ackermann Public Relations & Marketing, Knoxville
Moderator, Dr. Eric Haley, Dept. of Advertising, University of Tennessee
The Role of Public Relations and Fund-Raising
Dr. Jerry Askew, East Tennessee Foundation. Knoxville
Cheryl Ball, APR, Goodwill Industries of Knoxville
Dr. Jerry Morrow, School of Journalism, University of Tennessee
Susan Williams, The Ingram Group, Knoxville
Moderator, Susan Barnes, APR, Holston United Methodist Home for Children,
Greeneville
New Media in Public Relations
Laura Hill, School of Journalism, the University of Tennessee
Delta Roberts, Dye, VanMol & Lawrence, Nashville
Dr. Candace White, School of Journalism, the University of Tennessee
Moderator, Rod Irvin, APR, Eastman Chemical Company, Kingsport
10:35 - 11:30
Getting Your First Job in Public Relations
Clay Dye, Dye, VanMol & Lawrence, Nashville
Dana Mark, Crescent Communications, a division of Ketchum Public
Relations, Atlanta
Sandra Plant, APR, Bechtel Jacobs Company, LLC, Oak Ridge
B. Andrew Plant, Benefits America NA, Inc., Atlanta
Mary Beth Chunn West, BankFirst, Knoxville
Moderator, Travis Parman, Lockheed Martin Energy Systems, Oak Ridge
Forging Strategic Partnerships
Tom Ingram, Knoxville Chamber Partnership, Knoxville
Chuck Laine, Laine Communications & Marketing, Oak Ridge
Cynthia Moxley, Moxley Communications, Knoxville
James Pratt, The Ingram Group, Knoxville
Alanson Van Fleet, Akins, Tombras & Van Fleet, Knoxville
Moderator, Gary McKillips, APR, University Relations, University of Tennessee
New Media in Public Relations (repeated)
The Role of Public Relations and Fund-Raising (repeated)
11:45 a.m.- 1 p.m. Lunch (Crest Room)
Speaker: Harold Burson, founder and chairman, Burson Marsteller Public
Relations, New York
1:30 -4:30 p.m. Professional Development Workshop (Shiloh Room)
Sponsored by Bechtel Jacobs Company, LLC, Oak Ridge
Re-engineering the PR Function
Patrick L. Jackson, APR, Fellow, PRSA; editor of PR Reporter; president,
Jackson Jackson & Wagner, Exeter, New Hampshire
Introduced by Harvey Cobert, APR, Union Carbide Corp. (retired)
5 - 6:30 p.m. Reception with College of Communications faculty and Board of
Visitors
Calhoun's on the River
PR Day Registration Information
Full day (includes lunch and reception)
PRSA Members $80
Non-members $95
Students $25
Student registration, not including lunch $5
Pat Jackson Professional Development Workshop Only
PRSA Members $50
Non-members $65
Checks should be made payable to the University of Tennessee and sent, along
with your name, address, phone number, fax number, and e-mail address to:
Deborah Douglas
330 Communications Building
The University of Tennessee
Knoxville, TN 37996-0330
Reservations must be made by Sept. 22.
For more information, call (423) 974-5112.
No reservations will be taken by phone, and payment must accompany registration.
Susan G. Barnes, APR
McCormick-Barnes Public Relations
12424 Hickory Creek Road
Knoxville, TN 37932
(423) 690-9061 (voice)
(423) 690-0401 (fax)
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