Travis:
I could be interested. In fact, although I have a strong prefgerence for
returning to my native New England, I am in Wasgington, D.C. interviewing
right now.
Nut quite sure what your instructions or software capabilities are, I've
pasted my resume into the text below.
i had to copy it off of a previously sent message and hope, therefoe, that
formatting holds up.
I'll be back home late this evening and can respond to future messages from
there if you require further information.
Thanks for the alert.
Sincerely,
RICHARD S. EATON
228 Signature Place, 210 So. Prairie View Dr., W. Des Moines, IA 50266
Voice: 515-457.7857 E-mail: [log in to unmask]
SUMMARY & OBJECTIVE
Creative marketing/corporate communications pro, with background in
consulting, corporate and agency settings, offers management and hands-on
experience in research, strategic planning, new business, account planning.
Also offers hands-on skills in advertising creative, copy and management;
direct marketing; public, community, government, investor, analyst, employee
and influencer relations; business and product launches; brand management; and
sales promotion. Award-winning work. Key categories include business-to-
business, fast food, technology, real estate, building products, banking and
financial services, media/multi-media, health care, higher education and
professional services. Also strong in cause-related marketing, government
affairs, issues management and crisis communication. Seeking senior position
in agency, corporate or association environment.
EXPERIENCE & PERFORMANCE
CMF&Z, Des Moines and Cedar Rapids, IA, and Indianapolis, IN
Vice President
Recruited to Y&R affiliate/Midwest leader in business-to-business as VP.
Responsible for administration, advertising/PR services integration, staff
development, planning and new business. Management Supervisor for Deere, John
Deere Credit, Norwest Mortgage, DuPont, Piper Jaffray, Polk County, Great West
Life, Pella and Diamond Vogel Paints.
Developed unique staff skills and work experience inventory as new
business and admin. tool.
Managed rise in PR revenues of more than 100% from base of $1.2mm
Stabilized relationships with two national clients.
Developed and launched public affairs practice, acquiring new business.
Added focus to development of corporate communications practice.
IPC Information Systems, Inc.; IXNET and IPC Bridge, New York, NY
Director, Marketing and Corporate Communications, 1995-1996
Recruited to establish marketing/corporate comms department for global leader
in telephony-based trading systems for the financial services industry.
Responsible for brand management, seven-figure budget, research, advertising,
PR, sales promotion, trade shows, IR/analyst relations and management of
US/foreign agencies. Interfaced with sales force and distributors on five
continents. Revamped advertising, trade media relations and IR, collateral and
sales support. Launched new/upgraded products, corporate ID and Internet site.
Supported strategic partners and subsidiaries in global voice, video and data
networking and systems integration.
Increased media coverage five- fold.
Dramatically increased sales leads and implemented tracking, contributing
to more than 30% annual earnings growth.
Annual report, quarterlies and publicity resulted in upgraded analysis and
doubled stock value.
Designed new brand identity (trademark) and directed development and
execution of international repositioning campaign.
The Guilford Marketing Partnership, Guilford, CT
Principal/Consultant, 1990-1995
Provided counsel and hands-on services in business development, public
affairs, advertising and public and community relations.
Created unique community affairs program (zoning to grand opening) to
launch units of fastest growing Dunkin Donuts group in U.S., achieving sales
performance at 35% higher than comparable shops, 800% sales growth in five
years.
Effected non-judicial settlement of environmental complaint against U.S.
subsidiary of French manufacturing conglomerate.
Launched real estate firm, achieving $10 million in listings/$3 million in
sales in three months.
Developed business plans and venture capital solicitations for start-up
multimedia title development company, managed care firm and strategic partner
of major building products firm.
Marketed industrial OREO (other real estate owned) for prominent regional
bank at 125% of appraisal and revenue in excess of loan value.
The Pace Corporation and Pace Marketing Communications, Guilford, CT
Director of Communications to President, 1970-1990
Joined political/government affairs consulting firm to manage firm s marketing
and communications, while implementing client legislative, regulatory,
community affairs and political campaigns via advertising, PR, opinion leader
and grass roots campaigns. Lobbied for key accounts and served as Executive
Director of one client trade association. Founded Pace Marketing
Communications as full-service Advertising/PR agency, a division, to serve
public affairs, business-to-business and consumer markets. Promoted to V.P.,
E.V.P. and President of boutique agency, continuing in hands-on, award-winning
creative and PR, account service and new business capacities throughout.
Grew agency to market primacy in real estate, development, banking and
professional services, with competitively strong positions in business-to-
business, technology and consumer.
Developed new, government-regulated franchise markets for Storer Cable
Television (TCI).
Won famed legislative Battle of the Banks (services powers) lobbying
campaign for banking association via PR, grass roots campaign, advertising and
legislative lobbying.
Achieved reversal of ban on phosphate detergents for Procter & Gamble,
identifying environmentally appropriate alternative.
Launched and marketed successful regional magazine, CONNECTICUT.
Contributed to significant growth of client companies, increasing annual
earnings by as much as 250% and bolstering stock performance through IR
programs. Launched new products, services and ventures.
Launched two computer companies, one of them an international partnership
headed by Heineken Breweries (Automation Division) of The Netherlands.
Received numerous awards for creative, PR, program planning, writing and
execution. Led New England agencies in government/public affairs-related
communications.
EARLY CAREER, EDUCATION & PUBLIC SERVICE
Education & Early Career: Started as Reporter for New Haven Journal-Courier
while B.S. degree candidate in Journalism (University of New Haven; Dean s
List; Editor, The News), also serving as p/t correspondent for UPI and N.Y.
Daily News and, later, as copy editor for New Haven and Hartford dailies.
Continued, in increasingly responsible positions in advertising, PR, sales
promotion, community and provider relations with Blue Cross/Blue Shield, The
Wadsworth Atheneum (art museum); Electronic Futures Inc./MTI, Inc. divisions,
KMS Industries (learning systems/infrared television). Earned continuing
education certificates from Hartford Graduate Center (Management), AMA
(Executive Leadership), and Young & Rubicam (Strategic Planning). Additional
study in Mac/PC platforms and applications at Gateway Community College and in
Guilford and West Des Moines adult ed programs .
Service: Government/Public Affairs: Staff, U.S. Senate Judiciary Committee and
White Summer House Intern Program. State Senator and Asst. Majority Leader;
Chair, Banking & Regulated Activities and Program Review & Investigations
Committees. Chair, CT Governor s Council for Voluntary Action. Secretary, Vice
Chair and Deputy Chair of political Town Committees and member of a State
Central Committeee. Member, Guilford Tourism Committee. Counsel to local,
state and national elected officials. District Representative for U.S.
Congressman and Co-chair, district presidentidential campaign.
Business/Economic Policy: Liaison, White House Small Business Conference. Vice
Chair and Advocacy Committee Chair, U.S. Small Business Administration (Dist.
1, CT). Outside Director, First Realty/Better Homes & Gardens, Westport, CT.
Director, Greater New Haven Chamber of Commerce and member, Regional Affairs
and Presidential Search committees. Consultant to CT Policy & Economic Council
and CT Business & Industry Association. Member, CT PRSA; advertising clubs of
Hartford, New Haven and Fairfield Counties; CT Art Director's Club.
Community/Social: Trustee, CT Trust for Historic Preservation. Director,
Wallingford Historical Society, Guilford Keeping Society. President, Leukemia
Society of America (CT). Marketing Communications Advisor to United Way,
Voluntary Action Centers and Fairfield County Literacy Coalition. Reunion
Committee, University of New Haven. Volunteer and leadership positions in
numerous fund raising campaigns. Vice chair, church Stewardship Committee,
church school teacher and youth group leader.
OTHER
Excellent planner and problem solver. Strong in corporate social
responsibility programs and charitable affairs. Prudent budget administrator.
Extensive experience as spokesperson and speechwriter. Relied on by decision
makers for thoughtful, experience-based and objective-oriented counsel; and
for leadership to achieve results.
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