I have permission from John Wiley & Sons to distribute an excerpt from Dan
Janal's disturbing new book, RISKY BUSINESS. The author who helped so many
people go into business on the net with books such as "Online Marketing
Handbook" and "101 Businesses You Can Start on the Internet" is now
examining the pitfalls of doing business in cyberspace.
The book covers such threats as software piracy, stock price manipulation,
rogue web sites that attack your business, impersonation and identity
theft. But Janal does not limit his scope to external threats. One superb
chapter deals with protecting a business from its own employees, including
sample wording for company handbooks regarding proper Internet usage.
The sample chapter I have permission to distribute covers "Competitive
Intelligence." Janal looks at the many ways your competitors can use the
Internet to glean everything from mundane news releases to trade secrets.
He helps you weigh the marketing benefits vs. the security risks of putting
company information online. Finally, he provides some good suggestions for
safeguarding sensitive information.
To get the excerpt from RISKY BUSINESS, send mailto:[log in to unmask] with
the subject line, "Send Janal" and I will reply with the text file. Thank
you.
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