For those of you who could not read the attachment in my earlier e-mail, here is the list of awards.
1998 Volunteer Chapter of PRSA Awards list
1st Category-COMMUNITY RELATIONS programs
There was no quality or achievement award given in this category.
Award of Excellence-- Ackermann Public Relations --
Cathy Ackermann and David Jacobs
for: "Leadership St. Mary's" entry.
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PUBLIC SERVICE programs:
No awards of Quality or Achievement.
2 Awards of Excellence - UT Medical Center-Lisa McNeal and Teresa Heiring
for: "Helmet Safety Campaign".
Award of Excellence- Akins & Tombras -- Janet Ricks
for the "Blue Cross Bear Cub Club"
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INTERNAL COMMUNICATIONS:
Award of Quality -Blount Memorial-Barbara Lasater and Jackie Abbott for: "Healthy Lifestyle Week"
Award of Achievement - Oak Ridge Associated Universities-Pam Bonee,
Cindy Hassil, Joanna Engle, Karen Moles, Lercy Mohr
for: "ORAU Employee Communications campaign".
Award of Excellence -Ackermann Public Relations--Cindy McConkey and Robert Cathy
for: "Building Bridges in a Time of Turmoil"
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~MEDIA RELATIONS
3 Awards of Quality: -Blount Memorial--Becky Jones
for: "Blount Memorial Hospital 50th Anniversary"
-Akins & Tombras-Janet Ricks, Bridget Correll
for: "Tennessee Senior Games Media Plan"
-Akins & Tombras--Bridget Correll
for: "Knoxville Zoo-Media Relations Campaign"
2 Awards of Achievement: -Akins & Tombras-Melissa Copelan
for: "One Body..One Life..Court South"
-The Corporate Image-
Robert Feagin, Don Lundberg, Danny Williams
for: "Meadowview Conference Resort & Convention Center
Award of Excellence: -Ackermann Public Relations-David Jacobs
for: "Nike-Knoxville Open"
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CRISIS COMMUNICATIONS category
(only one award)
Award of Excellence --Ackermann Public Relations-Cindy Raines, Cindy McConkey
for: "Cloudland at Lookout Mountain"
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PUBLIC AFFAIRS/GOVERNMENT RELATIONS category
Award of Quality -Laine Communications--Chuck Laine, Randall Duckett, Steven Friedlander, Cheryl Mitchell
for: "The Education Edge"
Award of Achievement- Akins & Tombras--Alex Fischer, Bill Baxter Todd Napier, Melissa Copelan
for: "Where Nature & Technology Meet-Knoxville Summit"
Award of Excellence- -Moxley Communications--Katie Bell, SusanCorum, Lyn Bales
for: "Rural Metro Contract Campaign"
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Special Events-7 DAYS OR LESS
Award of Quality -Akins & Tombras--Bridget Correll
for: "Townsend's Weekend in the Smokies"
2 Awards of Achievement -Ackermann Public Relations--Bud Brooks, David Jacobs
for: "Benefit Screening of Wild America"
-Ackermann Public Relations--Jenny Fowler, David Jacobs, Bud Brooks, Chuck Thomas, Angie Dobbs, Angela Lee
for: "Springbrook Grand Opening for SunTrust Bank"
Award of Excellence -Medic Regional Blood Center--
Jeannine McKamey
for:"BLUE-Orange Blood Battle"
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SPECIAL EVENTS-8 DAYS OR MORE
Award of Quality -Akins & Tombras--Janet Ricks
for:"Tennessee Children's Immunization Month"
Award of Achievement -McCormick-Barnes Public Relations-
Susan Barnes, Gary McCormick
for: "ORAU 50th Birthday Celebration"
Award of Excellence -Blount Memorial Hospital--Ann Cryster, Becky Jones, Jackie Abbott
for: "50 Years of Caring Together"
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OTHER category of PROGRAMS
(one award only)
Award of Excellence -Ackermann Public Relations--Cindy Raines, Bud Brooks, Angie Dobbs, Cindy McKonkey
for: "Marketing Campaign for Cloudland"
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Next section of awards: PRODUCTS
Product Awards parallel the National PRSA Bronze Anvil Competition and are for a single-item entry, typically oriented to a single issue, and may stand alone of be one part of an overall program.
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ANNUAL REPORTS --for CORPORATIONS category
Award of Quality -Eastman Chemical Company--Deborah Dougherty,Tina Benson, Hal Smith, Judy Marshall
for: "Eastman Chemical Company 1996 Annual Report"
Award of Achievement: -Moxley Communications--Susan Corum,
Lyn Bales, Carolyn Gray
for: "Knoxville Utilities Board"
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ANNUAL REPORTS--for NON-PROFIT ORGANIZATIONS
2 Awards of Achievement-University of Tennessee--Dan Alton,
Penny Brooks, Kathryn Aycock, Diane Ballard
for: "A Time for Decision"
-TVA
for: "1997 Annual Report: Providing Power in the Public Interest"
No Award of Excellence
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INTERNAL PUBLICATIONS
Award of Quality -Covenant Behavioral Health--Nancy Mayes, Christy Newman, David Smith
for: "CBH-Now"
Award of Achievement -TVA--Susan Lauver, Jim Sexton, Nancy Cann
for: "Inside TVA"
No Award of Excellence
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EXTERNAL PUBLICATIONS
Award of Quality -The Corporate Image--Robert Feagin
for: "Johnston Memorial Hospital Heartbeat:
2 Awards of Achievement -East Tennessee Children's Hospital-- Cathy Gray, Wendy Hames
for: "It's About Children"
-Baptist Health System--Jennifer Burke
for: "Baptist Health News"
no Award of Excellence
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WRITING---note there are several divisions within the writing section. In the first section FEATURES, there were many entries....so the judges in Chicago decided there should be more winners than normal.
WRITING-FEATURES
3 Awards of Quality -Lockheed Martin--Travis Parman
for: "On an Angel's Wings We Flew"
-University of Tennessee--Susan Barnes
for: "Speaking of Sports"
-TVA--Jim Andrews
for: "Musing on Life with a Poet's Eye"
4 Awards of Achievement -TVA--Jim Andrews
for: "Another day, Another $1,577,584"
-Baptist Health System--Jennifer Burke
for: "Cancer is Personal"
-University of Tennessee--Mike Bradley
for: "UT Writing Center"
-Lockheed Martin--Bill Cabage
for: "A Poor Man's Supercomputer"
6 Awards of Excellence -TVA--Nancy Cann
for: "In Harm's Way"
-TVA--Nancy Cann
for: "Bonds Forged From Freedom"
-Baptist Health System--Jennifer Burke
for: "The Sun's Rays"
-Akins & Tombras--Jackie Owen
for: "Cades Cove Captures Life of Bygone Era"
-TVA--Jim Sexton
for: "Keeping Dams Safe and Sound"
-Ackermann Public Relations--Cindy McConkey, Cyndy Robertson
for: "Patti Berg Profile"
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WRITING--HARD NEWS
2 Awards of Quality -TVA--Jim Sexton
for: "A Flowing Economy"
-The Wordsmith Company--Sharon Pound
for: "Home is Where the Office Is"
Award of Achievement -TVA--Jim Andrews
for: "A Hand Full of Help"
Award of Excellence -TVA--Nancy Cann
for: "China Studies TVA's Success"
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WRITING--SPEECH
2 Awards of Quality -The Tombras Group--Cleve Parnell, Earnie Deavenport
for: "Changing to meet Challenges of the Future"
-The Tombras Group--Cleve Parnell, Fletcher Dean
for: "Rededicating Ourselves to Quality"
2 Awards of Achievement -The Tombras Group--Pam Cox
for: "MEADOWVIEW-Public Private Partnership"
-The Tombras Group--Cleve Parnell, Fletcher Dean
for: "Of Crocuses and Sunflowers"
Award of Excellence -Blount Memorial Hospital--Ann Cryster
for: "Vital Signs for Healthcare and Public Relations"
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WRITING--COLUMN
Award of Quality -Akins & Tombras
for: "Good Sports Always Recycle"
No award of Achievement or Excellence
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WRITING--OTHER
Award of Quality Akins & Tombras--Bridget Correll
for: "Townsend Campgrounds are Family Favorite"
Award of Achievement -East Tennessee Children's Hospital--Cathy Gray, Amy Roberts
for: "Healthy Kids Article Series"
Award of Excellence -Lockheed Martin--Travis Parman
for: "Reductions in Force: A Painful Undertaking for All"
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MEDIA KITS
2 Awards of Achievement -Akins & Tombras--Melissa Copelan
for: "GOOD Sports Always Recycle"
-Akins & Tombras--Bridget Correll
for: "White Alligator"
Award of Excellence -East Tennessee Children's Hospital (Cathy Gray, Jennifer King, Amy Roberts)
for: "Fantasy of Trees"
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COLLATERALS--POSTER
Award of Quality -University of Tennessee Marketing Services-- LeaAnne Law, Patrick Alley, Art Cain
for: "Independent Study"
Award of Achievement-University of Tennessee Marketing Services--
LeaAnne Law, Patrick Alley, Jan Hitt
for: "English Language Institute"
Award of Excellence -Ackermann Public Relations--Cindy Raines, Angie Dobbs, Bud Brooks, Cindy McConkey
for: "CLOUDLAND at Lookout Mountain"
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COLLATERALS--BROCHURES
2 Awards of Quality -Covenant Behavioral Health--Nancy Mayes, Christy Newman, David Smith
for: "Covenant Behavioral Health Brochure"
-Power Electronics Applications Center--Philip Keebler,Vicki McDonald, Brad Connatser
for: "Power Quality for Healthcare"
2 Awards of Achievement -Blount Memorial Hospital--Susan Brill,
Stan McCleave, Susan Cope
for: "Family Centered Care"
-Ackermann Public Relations--David Jacobs,Angie Dobbs
for: "Lawler Wood Group Corporate Brochure"
2 Awards of Excellence -Moxley Communications--Susan Corum,
Kim Nicely, Lyn Bales, Carolyn Gray
for: "The Intersection of Success"
University of Tennessee--Diane Castle, Dab Alton,
Penny Brooks
for: "U.T.K. Admissions Viewbook"
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COLLATERALS --CATALOGS
Award of Quality -Oak Ridge Institute for Science & Education--
Karen Moles, Mark Longmire
for: "ORISE Resource Guide, 1998 Edition"
Award of Achievement -Ackermann Public Relations--Cindy McConkey, Kathleen Christie, Kelly Cremins, Chuck Thomas
for: "Crossville Porcelain Stone General Catalog"
Award of Excellence -University of Tennessee Marketing Services--
LeaAnne Law, Leslie Mielke, Patrick Alley, Art Cain, Shane Colter
for: "UT Independent Study Catalogs"
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COLLATERALS--INVITATIONS
no award of Quality
2 Awards of Achievement-Moxley Communications--Lyn Bales,
Susan Corum for: "Heitman Reception Invitation"
-Ackermann Public Relations--David Jacobs, Chuck Thomas
for: "SunTrust Bank-Banking on the Bayou"
2 Awards of Excellence -Moxley Communications--Lyn Bales, Susan Corum, Kim Nicely
for: "Horizon Party Invitation"
-Ackermann Public Relations--
for: "Newport News Shipyard"
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COLLATERALS--SPECIALTY ITEMS
2 Awards of Quality - Oak Ridge Institute for Science and Education--Cindy Hassil, Mark Longmire
for: EH-74 Exhibit
-UT Marketing Services Group-
for: "UT English Language Institute Ruler"
Award of Achievement -UT Marketing Services Group
for: "UT Elderly Architecture Speakers Gifts"
Award of Excellence -Blount Memorial Hospital--
Susan Brill, Stan McCleave
for: "1997 Garden of Life Calendar"
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AUDIO-VISUALS--VIDEOS
2 Awards of Quality -Student Programs in Public Health Services
for: "The Future"
-ALCOA--
for: "Elimination of Can-tamination"
2 Awards of Achievement -Lockheed Martin--Mark Musolf, Ann Rollins
for:"Fatality-Lessons Learned"
Laine Communications
for: "Salvation Army of Knoxville"
2 Awards of Excellence -Ackermann Public Relations
for: Pellissippi State Presentation to Board of Regents"
-Blount Memorial Hospital
for: "50 Years of Caring Together"
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STUDENT PROJECTS
Award of Excellence Jackie Owen for: "IMC Photo Plan"
The J.Carroll Bateman award rewards the most representative example of excellence in the practice of public relations and spotlights that which most effectively contributed to the achievement of overall institutional goals. The Bateman award for Excellence in Public Relations recognizes outstanding public relations efforts conducted through a single medium or several media. The award winner was chosen from the winning entries in each category listed above. And the 1998 best of show, J.Carroll Bateman award was presented to..
Blount Memorial-- Ann Cryster, Becky Jones and Jackie Abbott for the "50 Years of Caring Anniversary Campaign"
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