> When PR Needs a Boost:
> Strategies for Placement, Engagement & Results
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> [cid:[log in to unmask]][cid:[log in to unmask]]If you feel like you’re beating your head against the wall to get media coverage these days, it’s time to explore new ways of distributing your content. FletcherPR’s chief executive Kelly Fletcher, and marketing communications director Cheryl Ball, APR, will share how the firm has helped national companies like Clayton Homes and Jewelry Television elevate media exposure and lift engagement levels by integrating the practice of traditional public relations with supplemental strategies and tools.
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> Kelly has more than 20 years of experience in the communications field. Before founding her company, she held positions with Bernard Hodes Group in Atlanta, erroyo (a division of Rivr Media), and Jewelry Television. She has national experience in all areas of marketing and public relations, including research and campaign development, strategy and execution, media relations, reputation management and crisis communications. Kelly has worked with Fortune 500 clients and is a sought-after speaker on the topics of public relations and PR campaigns that resonate with women. She is a graduate of Meredith College in Raleigh, North Carolina with dual bachelor’s degrees in public relations and music.
> Cheryl's 20 years of experience in the communications field blends all aspects of marketing and public relations into consistent messaging for strong strategy execution. Prior to FletcherPR, she held positions with LeBlanc Financial, Girl Scouts, the National Association Medical Staff Services and Rhône-Poulenc Agriculture. She holds a bachelor’s degree in communications and PR from Appalachian State University. She earned the Accredited in Public Relations (APR) designation in 1998. In 2009, Cheryl received the Harvey I. Cobert Award for outstanding professional achievement and contributions to the PRSA Volunteer Chapter and also was selected as one of Knoxville’s 40 Under 40 Business and Community Leaders by the Knoxville Business Journal.
> When: Thursday, June 19 (networking at 11:30 a.m.; meeting begins at noon)
> Where: The 3rd floor Conference Room at Café 4 in Market Square
> Parking is available for a fee in the Market Square Garage (Garage located at the corner of Wall Avenue and Walnut Street. Map here: http://www.ci.knoxville.tn.us/map/.)
> Cost: $20 for members, $25 for non-members, and $15 for students payable by cash, check and credit card
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> RSVP: to Stephanie Milani at [log in to unmask]<mailto:[log in to unmask]> by Monday, June 16. In order to cover our costs, no-shows will be billed.
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