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SrMgrFldMkt01 -- Sr Manager Field Marketing
FedEx Freight East
GENERAL PURPOSE Responsible for building a field marketing team for FedEx
Freight, develop strategic and tactical local market plans, and support of
local events and sports marketing. ESSENTIAL JOB DUTIES . Develop strategic
plan for local and regional marketing campaigns . Collaborate with sales to
execute strategic and tactical marketing initiatives . Collect and evaluate
local competitive information . Analyze regional customer buying patterns to
provide regional customer profiling . Increase revenue and profits as well as
market share in designated metro areas . Develop strategic and tactical plans
for new customer acquisition . Plan and manage team to execute local marketing
events . Develop marketing plans to support new/expanded service centers .
Collaborate with FedEx opco's to execute sports market plans locally for Fed
Ex Freight . Build and manage field marketing team to support sales channel
and maintain leadership position in LTL industry . Provide analysis and ROI on
local/regional events and programs . Manage field marketing budget SKILLS,
KNOWLEDGE AND ABILITIES . In depth knowledge and expertise in field strategic
and tactical marketing . Familiarity with marketing research and analytical
methods . Excellent strategic planning skills . Excellent communications
skills (written and verbal) . Excellent organizational, planning, negotiation,
leadership and interpersonal skills . Ability to analyze the marketplace and
customer needs . Ability to communicate and collaborate with sales channel .
Strong problem-solving and project management skills . Must have 2 - 3 years
tactical marketing experience and management experience DISCLAIMER This job
description is general in nature and is not designed to contain or to be
interpreted as a comprehensive inventory of all duties, responsibilities and
qualifications required of employees assigned to the job.
Sound Interesting? Click here to find submission information about this job.
More info is available at Fedex.com under careers.
Susan G. Barnes, APR
Director of Development
College of Communication & Information
The University of Tennessee
401 Student Services Building
Knoxville, TN 37996-0343
(865) 974-7074
FAX (865) 974-2826
Cell (865) 387-5141
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PRSATALK is provided by the University of Tennessee
Sammie Lynn Puett Chapter of PRSSA for use by the
East Tennessee Volunteer Chapter of PRSA and its members.
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