Gish, Sherwood & Friends
ADVERTISING l PUBLIC RELATIONS l INTERACTIVE
4235 Hillsboro Road, Nashville, TN 37215
615.385.1100 / fax 615.783.0522
Director of Public Relations
Reports to: President
The Public Relations Director is responsible for interpreting the clientıs
strategic marketing plan through public relations and publicity efforts,
through issuing press releases, holding press conferences, and placing feature
stories, technical articles or position papers, among other methods. The
public relations director is responsible for maintaining a relationship with
the various editors of publications in order to be able to facilitate
advantageous placement of articles and releases in the name of the agencyıs
clients. The Public Relations Director may manage multiple accounts, staff and
client relationships.
Duties:
* Supervises the Public Relations Account Manager(s), Account
Executive(s), Assistant AE(s) and Account Coordinator(s), including account
assignments, reviews, etc.
* Creates and implements all public relations programs and publicity
activities for the agency and its clients.
* Ensures coordination with other agency departments to provide
consistent messaging throughout all client communications.
* Directs the writing of all publicity stories. When required, the DPR
will write stories.
* Reviews and/or edits all publicity stories to be distributed by the
agency.
* Works with Account Services to develop publicity story ideas for
clients one month prior to the date of publication.
* Maintains contacts with key media.
* Meets bi-weekly, or as needed, with the department management team
to update them on the status of the department and make any changes that are
deemed necessary.
* Responsible for business development for public relations accounts.
* Responsible for forecasting revenues and P&L for all PR accounts.
* Maintains current computer skills related to public relations
department daily functions; ensures all public relations team members do the
same.
* Maintains contact with all key PR vendors to ensure best use of
available tools.
* Ensures professional development of department personnel.
* Other duties as necessary.
Send resumes and work samples to:
Jeff Lipscomb
Gish, Sherwood & Friends
4235 Hillsboro Road
Nashville TN 37215
Or
[log in to unmask]
Susan G. Barnes, APR
Director of Development
College of Communication & Information
The University of Tennessee
401 Student Services Building
Knoxville, TN 37996-0343
(865) 974-7074
FAX (865) 974-2826
Cell (865) 387-5141
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PRSATALK is provided by the University of Tennessee
Sammie Lynn Puett Chapter of PRSSA for use by the
East Tennessee Volunteer Chapter of PRSA and its members.
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