>===== Original Message From Eric Haley <[log in to unmask]> =====
Registration Deadline Approaching - Limited Seats Available
"What's in Their Heads: Maximizing Your Competitive Edge in the
Marketplace through Strategic Qualitative Research."
Do you make decisions based on qualitative research? How do you know if
that research was done well? Are you ever responsible for designing
strategy research? How do you defend the research to clients? Could
your agency or clients benefit from better consumer research? If so,
then you may be interested in the workshop, "What's in Their Heads:
Maximizing Your Competitive Edge in the Marketplace."
This one day event is designed for advertising, public relations,
marketing and research professionals, students, teachers, and anyone
else who is interested in learning how to glean more strategic value
from effective qualitative research.
You will learn from industry professionals and advertising/public
relations/marketing professors who will team up to deliver workshop
sessions designed to get participants involved in hands-on learning
about how to use qualitative research more effectively. Session topics
range <http://www.cci.utk.edu/%7Eadvpr/conference/sessions.html> from
strategic recruiting of participants, to conducting better focus groups,
ethnographies, projective techniques and interviews, and how to find
strategic insights in your qualitative data.
Experts from such companies as PUBLICIS New York, 20/20 Research and
Delta Airlines will be among those leading sessions and sharing advice
<http://www.cci.utk.edu/%7Eadvpr/conference/presenters.html>. Highlighting
the program is our keynote speaker, Howard Shimmel, Executive
Vice-President of Client Insights for Nielsen Media Research.
The event, sponsored by the University of Tennessee School of
Advertising and Public Relations, takes place on Friday, September 23rd,
2005 on the University of Tennessee campus. Space in sessions is
limited, so reserve your spot today. More information on the event,
including how to register, can be found at the following website:
http://www.cci.utk.edu/~advpr/conference/
<http://www.cci.utk.edu/%7Eadvpr/conference/>
Susan G. Barnes, APR
Director of Development
College of Communication & Information
The University of Tennessee
401 Student Services Building
Knoxville, TN 37996-0343
(865) 974-7074
FAX (865) 974-2826
Cell (865) 387-5141
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PRSATALK is provided by the University of Tennessee
Sammie Lynn Puett Chapter of PRSSA for use by the
East Tennessee Volunteer Chapter of PRSA and its members.
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