>===== Original Message From [log in to unmask] =====
POSITION SPECIFICATION
RESORTQUEST INTERNATIONAL
TO APPLY FOR THIS POSITION, VISIT http://www.gaylordentertainment.com/
and follow the Careers Link.
TITLE: Communications Director
COMPANY: ResortQuest Vacation Home Network, a division of
Gaylord Entertainment Company
REPORTING
RELATIONSHIP:
The Communications Director, ResortQuest, will report to Greg Rossiter, Vice
President, Corporate Communications, Gaylord Entertainment Co., and will work
closely with the President of ResortQuest International, Mark Fioravanti, and
his leadership team. He/she will also collaborate with other members of the
Corporate Communications team and with ResortQuest executives
BASIC FUNCTION:
The Communications Director will be responsible for developing and
implementing fully integrated communication strategies and programs that drive
the business plans of ResortQuest. Keys to fulfilling this expectation
include:
• Work effectively with ResortQuest executives to articulate their vision
and strategies for the business.
• Identify target audiences and influencers.
• Establish communications policies and procedures for ResortQuest
consistent with corporate policies.
• Manage ResortQuest’s relationships with the news media in particular
industry and trade press, media in local markets and leading financial and
hospitality media in collaboration with Gaylord Corporate Communications.
• Support ResortQuest management’s efforts to build a name recognition
and category leadership among vacation guests and homeowners.
• Responsible for leading and managing efforts of communications
consultants and public relations agencies.
• Structure, staff and align communications capabilities to drive
strategies and programs.
• Develop, recommend and manage all programs necessary to tell the
ResortQuest story in a credible manner:
o Media relations
o Employee communications
o Web-based communications
o Crisis communications
o Community relations
o Speeches and prepared remarks
o Company events, internal and external
EDUCATION:
An undergraduate degree is required. An advanced degree in Communications,
Journalism, Business or Finance is desirable.
EXPERIENCE AND
QUALIFICATIONS:
The ideal candidate will have 7-10 years of experience developing and
implementing integrated corporate communications programs, for a large,
national corporation (or PR agency equivalent). Given the expectations for
leadership within ResortQuest, experience in a corporate headquarters is
highly desirable. Knowledge of the hospitality or vacation property
management industry is not required.
The Communications Director must have:
• Proven ability to operate effectively in a highly matrixed business
environment.
• Strong interpersonal skills and a proven ability to build and maintain
strong relationships with a variety of internal and external stakeholders.
• Demonstrated ability to provide senior-level strategic counsel to
executives at ResortQuest and Gaylord Entertainment.
• A sophisticated understanding of corporate communications and how to
drive business strategies through highly integrated communications programs.
• A proven track record of successfully generating favorable brand
awareness through effective media relations programs.
• Ability to manage multiple programs and projects simultaneously.
• Highly motivated and able to take the initiative in identifying and
leveraging communications opportunities.
• Proven ability to influence business partners and peers through
influence rather than title or hierarchy.
• Clear understand of how to establish and measure the effective of
communications plans and programs.
• Articulate, poised, confident and engaged. He/she must have exemplary
presentation and communication skills. An outstanding writer
• Agency account management and budget management experience.
• Ability to travel.
Susan G. Barnes, APR
Director of Development
College of Communication & Information
The University of Tennessee
401 Student Services Building
Knoxville, TN 37996-0343
(865) 974-7074
FAX (865) 974-2826
Cell (865) 387-5141
-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
PRSATALK is provided by the University of Tennessee
Sammie Lynn Puett Chapter of PRSSA for use by the
East Tennessee Volunteer Chapter of PRSA and its members.
|