The School of Advertising and Public Relations at the University of
Tennessee is pleased to announce "What's in Their Heads: Maximizing Your
Competitive Edge in the Marketplace through Strategic Qualitative
Research." This one day event is designed for advertising, public
relations, marketing and research professionals, students and teachers,
and anyone else who is interested in learning how to glean more
strategic value from effective qualitative research.
You will learn from industry professionals and advertising/public
relations/marketing professors who will team up to deliver workshop
sessions designed to get participants involved in hands-on learning
about how to use qualitative research more effectively. Session topics
range from strategic recruiting of participants, to conducting better
focus groups, ethnographies, projective techniques and interviews, and
how to find strategic insights in your qualitative data.
Experts from such companies as PUBLICIS New York, 20/20 Research and
Delta Airlines will be among those leading sessions and sharing advice.
Highlighting the program is our keynote speaker, Howard Shimmel,
Executive Vice-President of Client Insights for Nielsen Media Research.
The event takes place on Friday, September 23rd, 2005 on the University
of Tennessee campus. Space in sessions is limited, so reserve your spot
today. More information on the event, including how to register, can be
found at the following website:
http://www.cci.utk.edu/~advpr/conference/
Susan G. Barnes, APR
Director of Development
College of Communication & Information
The University of Tennessee
401 Student Services Building
Knoxville, TN 37996-0343
(865) 974-7074
FAX (865) 974-2826
Cell (865) 387-5141
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