Join us for a special PRSA meeting where we'll participate in a national
PRSA conference call. Normally a $125 value for PRSA members ($225 for
nonmembers) - available to members for $15; nonmembers for $20!
TOPIC: "Measure What Matters: A Real-World Approach to Public Relations
Evaluation."
In this interactive session you'll learn to:
* identify six types of measurable public relations objectives
* distinguish output- and outcome-based measurements and the role each
one plays
* apply practical measurement principles in your job
* discover practical, agency-tested evaluation approaches that will
help you demonstrate the value of public relations to your organization's or
your client's bottom line
GUEST SPEAKER: Alice Brink, ABC, APR, senior vice president, Vollmer Public
Relations - oversees the agency's Houston business-to-business practice and
provides counsel on measurement and evaluation throughout the firm. An
award-winning communicator with more than 25 years of combined corporate and
agency experience, she brings both passion and insight to her discussion of
measurement issues. She is a past international board member and
international awards chairman of IABC. Her articles on communication
planning and measurement have appeared in Communication World and The
Measurement Standard.
DATE: Thursday, August 14 - note earlier meeting date!
LOCATION: Rothchild's Catering in West Knoxville (Ten Mile Center) - the
Blue Room
TIME: Please note time change - Networking at 2:30 p.m.; teleconference
begins promptly at 3 p.m.
COST: $15 members & students; $20 nonmembers
RSVP: Please RSVP to Cindy Hassil at [log in to unmask]
<mailto:[log in to unmask]> . Deadline to receive RSVPs is
Tuesday, Aug. 12. (No shows will be billed.)
Holly S. Egan
Marketing & Public Relations Coordinator
Methodist Medical Center of Oak Ridge
Phone 865.481.5712
Fax 865.481.1375
Member, Public Relations Society of America
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