UT Position Announcement
Marketing Communications Specialist
The University of Tennessee - Knoxville Campus
University Outreach & Continuing Education
Marketing Services
Description
This position requires a dynamic, service-oriented professional with
demonstrated knowledge of the components of communications marketing,
including copywriting, media buying, strategic advertising campaign
planning, communications research, and web development.
Duties and Responsibilities
Monitor and maintain operating budget of the marketing, public relations and
publications projects as directed. Analyze expenditures to maximize
audience reach. Provide researched estimates for publicity, advertising, and
print campaigns.
Define research needs, assist in designing custom research tools, and
implement preliminary research. Discuss detailed specifications with media
reps from newspapers, broadcast, consumer magazines and trade publications.
Provide technical information to purchasing agents and suppliers of
contracted supplies and services.
Write and produce advertising for print, broadcast and web media. Author
original text for materials, edit client copy, and edit pre-press layouts
for printed materials. Design and procure original advertising specialties
and tradeshow exhibits.
Qualifications
Master's degree is preferred. A Bachelor's degree in communications,
marketing or related field and several years experience in communications
marketing is required.
The applicant must have documented experience in management, understanding
of communications marketing strategies, and knowledge of web development
tools. Excellent verbal, written and presentation skills required.
Preference will be given to applicants with higher education experience, web
marketing expertise, and agency experience. Some travel required.
Send Letter of Application, Resume, Three References and work samples to:
Marketing Communications Specialist
Search Committee Chair - MSG
The University of Tennessee
P.O. Box 2648
Knoxville, TN 37901-2648
Or courier to the street address:
600 Henley Street, Suite 212
Knoxville, TN 37902
(865) 974-0284 (no calls, please)
UT is an EEO/AA/Title VI/Title IX/Section 504/ADA/ADEA institution in the
provision of its education and employment programs and services.
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