Below is the monthly enewsletter distributed by PRSA headquarters.

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From: [log in to unmask] [mailto:[log in to unmask]]
Sent: Thursday, March 22, 2001 4:02 PM
To: Dan Hurst
Subject: E-Newsletter March 22, 2001


PRSA Monthly E-Newsletter
March 2001

Director of Web Content Hired
PRSA has hired Robin A. Michaels as Director of Web Content. Among other
duties, she will be responsible for managing the redesign of the PRSA Web
site. According to PRSA President and COO Catherine A. Bolton, "Robin's
design and editorial experience will be a great asset to the Society,
particularly as we try to integrate our communications and lifelong learning
offerings into the interactive environment. I know that under her direction,
the PRSA Web site will become a model for effective communication and
information delivery."

Don't Miss the Bronze Anvil Submission Deadline
Recognizing the very best in public relations tactics, the Bronze Anvil is
awarded in 21 categories, including media relations, magazines and annual
reports.  The submission deadline for Bronze Anvils is April 6.  The Bronze
Anvil winners will be announced at the Silver Anvil Evening, June 14, in New
York and recognized in the October issue of Public Relations Tactics.
http://www.prsa.org/awards/bronzeanvil.html

The Multicultural Directory is Now On Sale
The Directory of Multicultural Public Relations Professionals & Firms is a
comprehensive listing of some of today's top PR practitioners and firms.
Proceeds from the sale of the directory support PRSA's Multicultural Affairs
Section scholarships for students interested in studying public relations
and communications.  The Section strives to address the needs of PR
practitioners who develop and implement programs and activities designed to
communicate with diverse audiences.  The directory also emphasizes PRSA's
dedication to diversity in the workplace. Made possible through a grant from
the Provost's Fund for Academic Excellence at Howard University in
Washington, D.C., the directory can be purchased from the PRSA Professional
Resource Center by phone (212.460.1459), fax (212.995.0757) or e-mail
([log in to unmask]).

iMIS
We're making progress with iMIS, but we need your help. For the past several
weeks, Alex Ortiz, our IT guru, and ASI, the developer of the software
package, have been working on system upgrades. In addition, the "fix-it"
team has corrected the problems made during the original installation. We
plan to have the Web module ready for testing by May (We will be testing
three areas: Membership, Drops and New Members). So we need volunteers
representing small, medium and large chapters to advise us on what reports
are needed. If you wish to participate, please contact Bob Niehaus at
[log in to unmask]

Call For Presentations
Presentation proposals for the PRSA International Conference, The Power of
PR in a Changing Marketplace, are now being accepted.   Submissions for the
conference, to be held in Atlanta from October 27-30, must be received at
PRSA no later than 5 p.m. on Friday, March 30th. You can get more
information and apply online at http://www.prsa.org/newintl/newintl.html

Continuing Education
PRSA continually strives to strengthen the expertise of our membership
through seminars, workshops and conferences designed with members in mind.
Among the excellent opportunities available to PR practitioners this year
from our Professional Development Department:

Leadership and Management of the PR Function
New York  -- April 26 & 27

Strategic Public Relations Planning
New Orleans  -- April 27

Building and Evaluating an Employee Communications Program
Dallas -- May 10 & 11

Public Relations Programming: A Comprehensive Approach
Washington, D.C. -- May 17 & 18

Public Relations: Research, Measurement and Evaluation
Portland, Or. -- May 21 & 22

Crisis Communication Strategy
Washington, D.C. -- June 7 & 8

Writing that Sells...Products, Services, Ideas
Chicago  -- June 15

Media Relations: Building Relationships to Deliver Your Message
San Francisco, CA -- June 22

For more information, contact the Professional Development Division of PRSA,
212.460.1408 or visit our Web site at www.prsa.org.

Stop The Presses!
Great News! The PRSA Monthly E-Newsletter is now online.  You can view the
newsletter at its new home on the PRSA Web site at
http://www.prsa.org/newsletter/march2001.html.

The PRSA Monthly E-Newsletter is e-mailed every month to PRSA chapter
leadership and employees.  We urge you to share this information update with
your membership.  Please contact me if you have any questions or comments
about the E-Newsletter at [log in to unmask] The Public Relations
Society of America, headquartered in New York City, is the world's largest
professional organization for public relations professionals, with nearly
20,000 members organized into 113 chapters nationwide who represent business
and industry, counseling firms, government, associations, hospitals,
schools, professional services firms and nonprofit organizations.
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