Just in case you didn't receive this, here's some interesting PRSA-National
info . . .


-----Original Message-----
From: Kim Baldwin [mailto:[log in to unmask]]
Sent: Tuesday, November 21, 2000 5:00 AM
To: Monthly [log in to unmask]
Subject: Monthly E-Newsletter



PRSA Monthly E-Newsletter



New York City (November 20, 2000) - PRSA Director of Education Elaine
Averick will retire after 20 years with the organization. She announced her
plans following the highly successful 2000 conference of the Public
Relations Student Society of America (PRSSA), which she also serves as
Executive Director. "I have worked closely with Elaine on building our
student society. I have seen first hand the impact Elaine has on building
student skills, teaching responsibility and praising performance. She has
added an important leadership dimension to the value of membership in our
student society," stated Ray Gaulke, President and COO of PRSA.


The PRSA staff has met with AIS, the company that created the iMIS software.
During the month of December AIS will assess the current system and advise
on recommendations to correct imperfections in the current system. Once this
has been completed AIS will review the chapter program.


With over 2,300 professionals representing 63 countries and more than 1300
students in attendance World Congress 2000 proved to be a great success.
This year's World Congress not only set an attendance record for a PRSA
conference, but also due to its theme and our partnering with the
International Public Relations Association (IPRA), set a record for bringing
together the largest number of international public relations professionals
for any one event.


Highlights from the conference include the presentation of the Public
Relations Professional of the Year Award, to Rick Kaufman, APR; The Gold
Anvil award to Thomas L. Harris, APR; Fellow PRSA; the Outstanding Educator
of the Year Award to William C. Adams, APR, Fellow PRSA; and The Paul M.
Lund Public Service Award to Scott Shirai, APR, Fellow PRSA. Also, a new
Board of Directors was chosen, new members include Vivian Hamilton, APR,
Fellow PRSA; Grace T. Leong, APR; Carole M. Gorney, APR, Fellow PRSA; Dean
A. Kruckeberg, Ph.D., APR, Fellow PRSA; T. Michael Jackson, APR, Fellow
PRSA; Paul J. Wetzel, APR. For a complete list of the 2001 Board of
Directors please see the PRSA Web site at { HYPERLINK "http://www.prsa.org/"
}http://www.prsa.org/


The Board approved a year 2001 transition plan. President and Chief
Operating Officer Ray Gaulke will hand over headquarters operational
responsibility to a successor by the middle of 2001. He will assume a new
role focusing on increasing senior practitioner engagement, encouraging
students to make the move from PRSSA to PRSA membership, developing
strategic alliances with non-public relations organizations such as the
Conference Board and the American Marketing Association, generating
advertising and sponsorship revenue and, perhaps most critically, raising
funds for the PRSA Foundation and K.I.D.S. Foundation.



        PRSA brings technology public relations conference to San Francisco
in March - Tech 2001: When Worlds Collide. The event will offer 16 topics
presented in tracks of four targeted to public relations professionals at
all levels, and for both agency and company-side practitioners. Topics will
range from a panel of venture capitalists discussing public relations and
how to develop relationships with the analyst community, to the nuts and
bolts of a successful technology pr program.


2001 call for entries. The deadline for receipt of all the 2001 Silver Anvil
entries is Friday March 2, 2001. The Silver Anvil, symbolizing the forging
of public opinion, is annually awarded to public relations practitioners
who, in the judgment of their peers, have successfully addressed a
contemporary issue with exemplary professional skill, creativity and
resourcefulness.