Members of PRSA,
The public relations faculty of the UT School of Journalism owes a
continuing debt to those of you who serve regularly as guest speakers in
our classes, who mentor public relations majors in their field experiences,
and who serve as partners to us in so many other ways.
This is a request for you to send us samples of your media kits, which we
would like to circulate among students in our PR 320 (Public Relations
Communications) classes . This semester, we have FOUR SECTIONS of PR 320
being taught by Dr. Candace White; Dr. Lisa Fall, APR (our brand-new
faculty member); Dr. LaRae Donnellan (an adjunct faculty member); and
myself. This class is designed to PREPARE our students for their field
experience, or internship. They gain experience writing news releases,
preparing fact sheets, writing pitch letters, producing a media kit, etc.
If several of you (especially those who have received awards in the media
kit category) would send us some samples representing some of your best
media kits, we will put them to good use by sharing with our students who
are developing media kits for their final project in this class. It helps
them so much to see samples in addition to read what the textbooks say
about media kits. Your comments and suggestions related to media kits would
also be welcome. You can send them to me, and I'll share them with the
others teaching this course.
The public relations program at UT continues to grow in size and
excellence. (In 1999, we had 155 undergraduate majors!) Several students
already are planning to attend the PR World Congress in October in Chicago.
Our strong support from the professional chapter of PRSA helps make all
this happen. We appreciate your continued support.
Regards,
Bonnie Riechert
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Bonnie Parnell Riechert, Ph.D.
School of Journalism
College of Communications
The University of Tennessee, Knoxville
330 Communications Building
1345 Circle Park Drive
Knoxville, TN USA 37996-0330
Ph. (865) 974-5108 direct line
(865) 974-5155 Journalism Office
(865) 992-0119 home
FAX: (865) 974-5056
email: [log in to unmask]
homepage: http://web.utk.edu/~briecher/
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