A reminder card will be going out soon, but please be sure your calendar
is marked for Tuesday, Janaury 25, at 11:30 for our first meeting of the
year -- and it's going to be a special one.
Dwayne Summar, APR, Fellow PRSA, will speak on the topic,
"Communications Audits -- auditing an organization's communication
function and identifying its reputation in its marketplace." His
program will include such specifics as:
*Defining environmental conditions for an audit
*Answering a number of exploratory questions
*Addressing the primary components
*Considering the possible steps in the audit process
*Revealing the benefits
You can RSVP to either Barbara Martocci ([log in to unmask]) or Nancy
Cann (632-8004); please be sure they've received your reservation by
Friday, January 21.
As many of you know, Dwayne is one of the most distinguished alumni of
the University of Tennessee who is in the public relations profession.
In the fall of 1994, Dwayne received from the University of Tennessee's
College of Communications the first Donald G. Hileman Distinguished
Alumni Award.
Accredited by PRSA in 1973 (and recertified in January 1994) and the
holder of 12 presidential citations, Dwayne has been a chapter president
twice (Georgia Chapter and Nashville Chapter), and served on three
chapter boards (Georgia, Miami, and Nashville).
He also has been a district chairman, a national director-at-large,
national secretary, national treasurer, national president-elect,
president, and immediate past president. He has managed his own
successful public relations practice in Nashville for the past seven
years.
We'll all have something to gain from Dwayne Summar's comments on
January 25th, so please come. I look forward to seeing you there.
-Mary Beth West, APR
President, Volunteer Chapter
T: 865/549-2243
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